What is SEO?
If you are planning to promote your business and have done any online search for marketing tips, you have almost certainly run across these three letters: SEO. Even if you dug a little deeper to find out why it is mentioned so often and discovered what those letter stand for, that may not have cleared anything up. The truth is that SEO (Search Engine Optimization) can be confusing and difficult to understand. However, it does not have to be. If you can’t seem to find a clear answer to what is SEO let us explain it.
Helping customers find you
Thanks to the new digital age where so much business is done on the Internet, the goal of every company is to get shoppers to visit their website. Just having a website does not guarantee that anyone will see it! Meaning it must show up in the search results on Google and other search engines.
How do you attract visitors? Chances are dozens, if not hundreds (or even thousands), of other companies are selling almost the exact same products or services as you are. That means people have a myriad of choices. How do you get them to visit your site instead? This is where SEO plays a big role.
The importance of keywords
Basically SEO is about turning your website into a magnet that will draw customers to it. In order to make this happen, you have to optimize your content. Optimize meaning your content should be relevant to what the person is searching and looking for.
One of the main components of SEO is keywords. Whenever you do an online search for something whatever terms or phrases you use are considered keywords. So to get people to visit your website you need to incorporate the keywords they are searching for.
An art and a science
SEO is often easier said than done. One old tactic was just to stuff as many of these keywords as possible into a web page. While this used to be effective, this is actually a detrimental tactic. For one thing, Google’s algorithms have gotten very smart over the years, they will recognize this keyword stuffing and penalize the site, dropping it in the search listings. To clarify, Google’s algorithms are a set of rules that determine where your website will show up in search results. Of course to keep things fair, Google’s algorithms are always changing how they rank sites.
SEO is the art of producing content that meets the current algorithms criteria and still read naturally. It is important that keywords are used naturally within the context of a page, which is another tricky undertaking. This is why SEO is often described as both an art and science.
All this hopefully allows your site to appear on the first page of search results. Most people choose a link on the first page of results. Because who really has time these days to scroll through multiple pages on Google? Therefore, it’s no surprise that your business will be more successful if your site is among the top results.
Quality content is key
Another vital element of SEO is consistent and quality content. If you created your website a long time ago and have not done anything to upgrade or enhance it, this is hurting your search rankings. Google rewards websites that regularly produce content.
Most important, it needs to be of good quality and relevant. This is why blogging and SEO go together like peanut butter and jelly. Regular blog posts can add new and valuable content to a site and at the same time integrate those important keywords.
Still confused about what is SEO – Get in touch with ConversionMOXY
These are the basics of SEO, but there are a lot more technical components. The good news is that you do not have to concern yourself with them. ConversionMOXY can set up a customized SEO plan for your business and handle all of those painstaking details. Contact us to get started.