Responsive web design: Serves the same HTML code on the same URL regardless of the users’ device (desktop, tablet, mobile, non-visual browser), but can render the display differently (i.e., “respond”) based on the screen size. This is Google’s recommended design pattern.
“60% of US adults now typically choose smartphones or tablets over PCs to find information before buying products and services offline.”
What is Responsive Web Design?
Simply put, it is a site design that “resizes” and “reconfigures” based upon the device on which it is displayed. As more and more people are relying on their mobile devices while on the go and even at home on the couch, it is important to deliver a great user experience. A responsive web design has templates designed for various screen resolutions, so that each type of device knows how to display the content in the best way, to make navigation and interacting with the site easy for the viewer.
We Know the Mobile Audience
As a firm that started in the mobile development space before responsive web design was a “thing,” we know what works and what doesn’t. A mobile visitor to your site browses and interacts differently than a desktop user. From navigation layouts, to call-to action items, purchase and lead generation, retargeting and exit intent marketing, we are the responsive web design company that delivers results.
We have firms that have seen up to a 33,000% increase in sales by leveraging our experience to drive sales across all web channels. Currently, we are seeing mobile traffic on our customer base between 42-78% of total traffic, compared to desktop traffic, depending on industry. We are seeing the highest percentages in the eCommerce-responsive websites and the responsive auto dealer websites.
Benefits of Responsive Website Design
Multi-Device Support- Multiple template rules display your website in an optimal layout to a visitor, based on the resolution of their device. Your pages automatically reconfigure based on these rules.
Easy Content Management- Content is written once with no need to update separate sites for different devices. Responsive websites make content management easy and seamless.
Improved Search Engine Rankings- Google has long viewed mobile friendly as a focus including their “Mobile First” focus back in 2011 and then denoting whether a site was “Mobile Friendly,” or not. On April 21, 2015, Google announced that they would be rewarding sites that were mobile-responsive in search ranking, which means they are penalizing sites that are not utilizing responsive website design.
Future Flexibility for New Devices- Technology is changing at a rapid pace, especially in mobile devices. By utilizing responsive web design, your site can adapt to these changes, as the layouts are fluid and expand and contract based on the resolution of the device.
More Mobile Usage Facts-2015
- Mobile Internet Dominance: 52 percent of smartphone users look for local information in the car or on-the-go.
- Mobile Use in Stores: 90 percent of all users have used their devices while shopping; 54 percent of smartphone users look for deals and 51 percent of users compare prices.
- Mobile Apps on the Rise: 45 percent of “Mobile Fanatics” use store apps to find information about products and services, while shopping in-store.
- Mobile Ads Work: 70 percent of “Mobile Fanatics” who view mobile ads make a purchase; 80 percent complete the transaction within 72 hours of viewing a mobile ad.