An SEO Content Writing Agency Can Help Rank And Convert
Words are so much more than just letters on a page. Strung together correctly, they can evoke emotion and compel the reader to take action. Professional writers understand this relationship, creating clear and effective copy. ConversionMOXY is an SEO content writing agency dedicated to helping you achieve your business goals.
Types Of Marketing Writers
In the current digital marketing age, businesses need writers for many tasks.
- Blog posts
- Social media posts
- Emails
- Lead magnets
- EBooks
- Landing pages
- Technical writing
- Press releases
- Product descriptions
Writers need specific skills to effectively communicate your company’s message. Different goals, audiences, and contexts typically require certain nuances and choice of words. Although expert knowledge overlaps, writer specialization breaks down into these categories:
- Content Writers
Content writers compose words with humans in mind by providing engaging and valuable information that captures readers’ attention. The main purpose of this type of writing is to inspire, entertain, and educate readers.
- SEO Writers
While SEO writers employ content creation techniques, they also incorporate elements that help rank in search engine results:
- Unique content
- Use of subheadings, sort paragraphs, bulleted, and numbered lists
- Concise wording
- Keyword usage
- Copywriters
The main goal with this type of writing is to make a sale. Using persuasive marketing and promotional techniques, copywriters create written content that encourages the reader to take action.
- Technical Writers
Often, manufacturing, finance, or healthcare industries use complex concepts and jargon. Technical writers take complicated information and make it easy to understand.
Benefits Of Hiring A Professional Writer
Ultimately, the internet has billions of pieces of content. Simply creating content doesn’t mean anyone will actually see and read it. Search engines use algorithms to decide which information best answers a user’s query.
Conforming to algorithms is a dynamic process, since these formulas are always changing. Moreover, creating engaging and valuable content is a skill that not everyone possesses. Finally, simply creating content without a goal and strategy in mind won’t necessarily achieve your goals.
However, hiring an SEO content writing agency to handle your content creation ensures adherence to algorithms. SEO writers conduct keyword research to find the best topics to help your website rank. Plus, hiring a digital marketing firm frees up your time to spend on running your business.
Yet, with the rise of AI, many people believe search optimization is dead. Although new technology may emerge, search engines will always need a way to understand and categorize content.
SEO Content Writing Agency Vs. AI Writing Tools
In the past year or so, AI writing tools have become more prevalent. For some website owners, the benefits appear to offer everything they want:
- Speed – instead of hours, you have written content in minutes
- Lower costs than a professional writer
- Consistency in content production
However, AI has several serious drawbacks:
- Lack of creativity
- Cannot make emotional connections
- Missing the intuition and insightfulness of a human writer
First, AI writing tools pull information already published online. Sometimes, AI uses text and headers word-for-word. When Google indexes content, it strives to determine the original author and displays that one in search results.
Secondly, computer programs cannot understand emotions. Sure, it has natural language processing and machine learning, but it cannot create compelling copy that evokes feelings.
Finally, humans possess cognitive reasoning to make connections between ideas and concepts. All an AI writing tool can do is analyze existing words and put them together differently to say something similar.
FAQs About SEO Content Writing
Before hiring any marketing agency, ask to see real-life case studies with concrete results. At conversionMOXY, we have a proven track record for helping businesses succeed. Below, we answer a few commonly asked questions about professional writing services.
What Is My Brand Voice and How Can You Replicate It?
It’s human nature to seek out friends similar to ourselves. Choosing brands isn’t any different. People buy from companies they like and trust. One of the ways businesses communicate their personality is through their brand voice.
What is the character of your company? Is it innovative, empowering, or humorous? To find out, an SEO content writing agency begins by analyzing your company’s mission statement, core values, and marketing materials. Then, using certain words, phrases, and sentence structure, the writer will replicate your company’s brand voice.
Does My Website Need Landing Pages?
As an essential design element, a landing page serves a single purpose. The most common form is a lead capture. This page type presents a special offer or shares valuable information in exchange for customers’ information.
Landing pages are an effective lead conversion tool designed to drive traffic, improve your SEO, and build your brand. However, these pages must adhere to search engine optimization guidelines and present material in a natural, reader-friendly manner.
How Much Should I Expect to Pay for Professional SEO Writing Services?
Quotes and average costs only tell part of the story because many factors define SEO writing service costs:
- Type of written content
- Size and technical state of your website
- Goals
- Ongoing or one-time services
- Experience and expertise of the writer
Why Choose ConversionMOXY As Your Content Writing Agency?
At conversionMOXY, we have an SEO writing team with experience in a variety of industries:
- Restaurant
- Manufacturing
- Automotive repair
- Home improvement
- Heating & Cooling
- Legal
Let’s begin a conversation about how our professional writing services can help you. Call us at 800-849-5642 to set up a free, no-obligation consultation to discuss your goals, needs, and budget. After our meeting, we’ll create a tailored SEO content writing strategy aligned with your goals, using your available resources.