Discover Best Practices For Your Google Business Page Set Up
Using Google’s free products can help you grow your business, given its dominant share of the internet search market. For example, verifying and optimizing your business profile can help boost your profits. Need help with your Google Business Page set up? Call the experts, conversionMOXY, at 800-849-5642 to properly optimize business listing.
Google Business Page Set Up Instructions
About 90% of all searches go through Google. Thus, having a business page increases your visibility across all Google channels. Follow these steps for your Google Business Page set up:
- Sign Up For A Google Account
Google requires you to have a standard account before setting up a Business Profile. While a personal Gmail account works, creating a business email account appears more professional and offers greater security and features. Another difference is that a personal Gmail is free, but a professional one has a subscription fee.
- Google Business Profile (GBP) Page
After setting up your account, navigate to the Business Profile page, and click “start now”. You can also access this page by right-clicking anywhere on Google Maps. When the menu appears, select “Add my business,” to navigate to the profile page.
- Add Business Details
Enter accurate information about your business, including contact information and location.
- Claim Your Business Name
Sometimes, Google will automatically generate profiles from existing data on the internet. However, you still need to claim ownership of the profile.
- Add A Description And Photos
Providing an accurate business description using relevant keywords can help boost SEO. Furthermore, adding photos can help make a great first impression on your potential customers.
- Verify Your Business Profile Listing
Google needs to verify you’re the owner before fully activating your business profile listing. Verification may occur by mail, telephone, video verification or email.
- Manage Your Business Listing
Your Google Business Profile is an integral part of your online presence. As such, you should regularly update your profile with new products or staff photos. Additionally, you should respond to reviews, both negative and positive.
Benefits Of Creating A GBP
Often, small businesses struggle against big-box stores for market share. Generally, large companies enjoy market dominance, greater marketing power, and pricing leverage. However, having a strong online presence allows small companies to compete with larger corporations. Creating a business profile listing is a critical component of your digital assets.
Yet, according to some marketers, about 36% of businesses haven’t verified their GBP. Unfortunately, these companies are failing to establish trust and authority. Verifying your business profile has several important advantages:
- It’s a free marketing tool
- Increases visibility – GBPs get priority on local search results
- Improves overall SEO
- Promotes customer engagement through responding to reviews and questions
- Analytics
Businesses Eligible For A GBP
Google places certain restrictions on the type of businesses eligible for a profile. To benefit, your company must make in-person contact with customers during your stated business hours. Some examples of businesses ineligible to take advantage of a GBP include:
- For sale or rental properties
- Lead generation businesses
- Online only companies
- Companies with PO box addresses
- Age-restricted services, like the sale of tobacco or alcohol
FAQs About Your Google Business Page Set Up
If you’re a local business struggling to get customers into your store, it’s time to audit your Google Business Profile. Teaming up with professionals, such as conversionMOXY, can drive growth and prevent expensive errors. Below, we answer a few commonly asked questions about your business listing.
What Is The Difference Between Google My Business And Google Business Profile?
In 2022, Google rebranded Google My Business to the Google Business Profile. Google eliminated some features, like the website, call history, and profile chat. However, the new tool is a more powerful platform with a greater capacity for managing your online presence.
Do I Really Need A Marketing Firm To Set Up MY GBP?
Using a professional ensures:
- Fully optimized business profile
- Competitive edge in local search visibility
- Allows you to focus on running your business
- Leverage analytics to enhance performance
How Much Will A Professional Cost?
Generally, fees can range from $100 – $500 for the initial profile setup and $200 – $1000 for ongoing management. Overall, a professionally optimized GBP is more likely to appear on the search engine results page for related queries. Furthermore, a professional can help you craft the perfect profile, making it more accessible to customers:
- Create an informative and engaging business description
- Integrate relevant keywords naturally for local SEO
- Clearly state your business’s unique qualities
- Remain within the 750-character limit, emphasizing key details in the first 250 characters
- Refrain from using promotional language or making misleading statements
- Utilize high-quality media to present your business’s image effectively
Which Marketing Firm Should I Hire For this Task?
Ultimately, choosing a marketing agency can have profound effects on your company. ConversionMOXY has a reputation for creating unique solutions to marketing problems. Here’s what a few of our clients say about our services:
They are the cream of the crop – top of the line – in their industry! Their products clearly illustrate that they are knowledgeable and up to date on all things technology. This is the business you need to help build your web presence! – Anastasia P.
ConversionMoxy has been handling our SEO management and web presence for 4+ years. We are very pleased with the team and their results. – Tysen G.
I’ve worked with several teams/firms and marketing professionals over the past 8 years. I can confidently say that Conversion Moxy has done amazing things for my business in as little as 8 weeks! – Michelle S.
Are you ready to grow your business with an optimized business profile? Call consersionMOXY for a free consultation at 800-849-5642.