Lead Generation Techniques – Digital Marketing Options
Digital marketing is more relevant today than ever — but it’s changing rapidly and constantly. If you’re running a business, it can feel impossible to keep up with what’s current. So, what are today’s lead generation techniques that actually work? How can they keep your business competitive in the online marketplace?
ConversionMOXY is here to help you separate the signal from the noise. Traffic and clicks mean nothing, if you’re not converting sales. We employ state-of-the-art lead generation techniques that fill your sales funnel with the customers you want. In this article, we’ll take a peek into how we do it.
Retargeting/Exit Intent Marketing
These techniques are two of the most effective currently in practice. They may seem invasive, but studies show that consumers actually find them helpful:
- Exit intent marketing targets consumers who are researching options. When they leave your site, a pop-up asks them for their information, often offering a special discount in exchange. Studies show this to be effective because it targets the consumer as they’re looking for more information. Get your customers before they’ve made their decisions, and you’re on the way to success.
- Retargeting is similar, but places a tracking cookie in the consumer’s browser instead. This little bit of code “follows” the user to other sites and displays your ads. It allows your business to be “front-of-mind” when they are ready to buy.
Targeted Display Advertising
Targeted display advertising uses the little bits of data that people feed into their browsers every day. Once you know a customer’s demographics, it’s possible to judge how likely they are to be interested in your product. And once you know that, there’s almost no limit to what you can do!
This technique allows you to pitch your product in different ways to different people. We can even help you employ the cutting-edge practice of geofencing. Using a phone’s GPS data to serve ads and special offers when customers are near your location is a major advantage. It’s all part of the grand strategy: the right message, in front of the right person, at the right time!
PPC advertising involves paying search engines to place your ad alongside relevant search results. This technique is important, but you must optimize its use. If you’re not retargeting or getting data from customers who click your PPC ads, you’re not getting your money’s worth. ConversionMOXY’s success lies in our holistic approach — all relevant techniques must work together!
Real Lead Generation Techniques from conversionMOXY
So, you know these techniques can help you get real results — but do you know how to employ them? Doing your own SEO and digital marketing is a huge, risky task. And it’s easy to do more harm than good if you’re not sure what you’re doing.
That’s why it’s best to trust the experts. We’re a friendly team of professionals who want to see your business succeed! To learn about conversionMOXY’s full-service digital marketing, contact us for a free quote or call 336-814-9421.