Step by Step Guide – How To Get My Website On Google
It’s an indisputable fact that our world is digital. As such, you must have a website if you have a business. However, there’s a difference between having a website and having people find it. Below, conversionMOXY provides a guide on how to get my website on Google.
Basic Instructions On How To Get My Website On Google
Your company’s digital presence consists of social media profiles, directory listings, online reviews, and your website. While it’s possible to maintain an online appearance without a website, you’ll miss out on important benefits:
- Offers a professional image
- Increases your visibility
- Provides social proof
- Generates lasting value
However, simply building a website doesn’t guarantee you’ll show in search engine results. With over 1 billion sites, how will your site stand out from the others? Below, we outline the steps you need to take to help a new website appear in search engine results:
1. Establish Your Business With Google
If your business has a physical location, you can create a Google Business Profile. This is a free online tool that helps your website appear in local search results and Google Maps
2. Connect Your Website To Google Search Console
Although the search engine can index your pages without a sitemap, it can do so more efficiently with one. A sitemap is a file with information about your site, including which pages are the most important. You can easily submit your sitemap to Google through its Search Console.
3. Google Merchant Center
Another free tool provided by Google is the Merchant Center. This tool allows your merchandise to appear across multiple Google channels, like images, search, and maps. Moreover, you can connect your Merchant Center account to your website to automatically sync your products.
Although you can sign up with just a Gmail, linking it to Search Console will provide you with additional features. You can dive deeper into product-related issues, impressions, click rates, and opportunities for improvement.
4. Set Up Profiles In Listing Directories
A listing directory is a database that organizes information about businesses. Many are free, and some also act as social media platforms:
- Nextdoor
- Yelp
- Google Business Profile
- Apple Maps
Search engines view quality directories as trustworthy entities, so listing on them boosts your credibility. Furthermore, reputable directories have a high domain authority and can improve your ranking and strengthen your online presence.
Ongoing Website Maintenance To Help Rank
Ranking well on search engines requires more than simply building a strong website. Search engine algorithms change, content becomes dated, and technical issues develop. Thus, to consistently rank, you need to add new content and fix technical issues continually:
1. Build More Webpages
Blogging is one of the best ways to increase your website pages. With written content, you can rank for more keywords, build authority, and increase traffic.
2. Optimize Internal Linking
Generally, website owners are good at using navigational and call to action links. However, many don’t adequately use contextual links between blogs. These internal links help search engines understand the relationship between your articles and boost SEO.
3. Fix Broken Links
Search engines can’t properly crawl a site with broken links. In addition to affecting your SEO, it makes for a frustrating user experience.
4. Repair SEO Issues
Search engine algorithms are dynamic, and so should your website. By regularly auditing your website, you can identify missed SEO opportunities. Then, you can repair these issues to increase your ranking.
For example, reviewing your site can uncover duplicate content and orphaned pages (pages without links). You can also find articles that don’t resonate with users’ search intent.
FAQs About SEO
SEO is complex. Furthermore, learning how to get my website on Google and ranking in search results are two different outcomes. If you’re struggling to rank in search engine results, call the experts at ConversionMOXY by dialing 800-849-5642.
Below, we answer a few commonly asked questions about SEO.
Can Google Remove My Site From Search Results?
Google has strict guidelines for compliance, and violating content policies can have your site removed:
- Policy violations
- Legal obligations
- Poor quality
- Outdated content
An example of this is Google’s March 2024 update. Google deindexed hundreds of websites that provided useless information and a poor user experience. One study found that these sites used mostly AI-generated content. Although you can recover from deindexing, it can take some time to regain your ranking.
Why Is It Important To Optimize My Business Profile?
By completing your profile, you can increase your visibility through local searches and maps. In fact, many marketers consider Google My Business Profile even more important than your website.
However, you only have 750 characters to grab the consumer’s attention and highlight your company’s strengths. Moreover, Google only displays the first 250 characters in search results before a “Read More” button appears.
Where Can I Find Broken Links?
You can find 404 pages not found in Google Search Console. Simply click on “Pages” under “Indexing” on the left-hand side. Then click on the “not found 404” to find all your broken links.
ConversionMOXY Can Help With All Your Marketing Needs
Instead of struggling to rank in search engine results, hire the experienced team at conversionMOXY. We’re experts on how to get my website on Google, advertising, and everything else marketing:
- Crafting the perfect business description for your listing profile
- Building an exciting loyalty program
- Running an effective paid advertising campaign
- Redesigning your website
- And more!
Call us today at 800-849-5642 to book your free no-obligation consultation.