When Is The Best Time To Post On Facebook And Why It Matters
Maintaining a social media profile is an important part of any marketing campaign. Moreover, Facebook is the undisputed star with the most active users. Promoting on this digital social network is one of the best uses of your advertising dollars. Furthermore, understanding the best time to post on Facebook can increase your visibility and engagement.
Social Media Algorithms Determine Your Reach
When you create content for social media, the platform uses an algorithm to determine who sees your message. The purpose of using an algorithm is to keep its audience scrolling longer by showing users interesting content.
Generally, Facebook’s algorithm creates a score for each post based on 3 criteria:
- Relevance to those who see it.
- Friends over non-friends.
- Number of likes, saves, shares, and comments the post has received already.
Ultimately, algorithms prioritize content and affect your post’s reach. This is the number of people who see your content. Furthermore, we can categorize reach into 3 sections:
- Organic
Organic reach is the number of people who see your post without paid promotion. Due to increased competition, organic reach declines as a platform becomes more popular.
- Paid
Often called advertising, paid reach is a marketing campaign that targets a particular demographic. Facebook offers plenty of ad formats to capture your audience’s attention:
- Image
- Video
- Poll
- Carousel
- Slideshow
- Collection
- Instant Experiences
- Lead
- Dynamic
- Stories
- Augmented Reality
- Viral
When content goes viral, it means it has a high engagement rate. Many people have viewed, commented, liked, and shared it. Moreover, the faster your content gains engagement, the more likely the algorithm will push it into new audience feeds.
A Step-by-Step Guide To Determining The Best Time To Post On Facebook
Understanding the basics of Facebook’s algorithm helps you realize the importance of timing your posts. To get the most engagement, you need to post when your target audience is actively engaged on the platform. This can mean different times for industries and targeted audiences.
If you have a history of posting, you can utilize Facebook’s analytical tools:
- Log in to your business page
- Click on Meta Business Suite on the left-hand menu
- Locate the Insights tab on the left side menu and click on it
- Again, on the left side, click on Audience
- At the top of the graph, click on Trends
- Scroll down to Most Active Times
These statistics will show the days and times when your current followers are active on Facebook. Of course, this doesn’t guarantee the most engagement, only the most likely time your audience will be online. Conduct A/B testing to determine your best posting time.
New Business Strategy For Posting
While analytics are great for established businesses, they are useless for new companies. Thankfully, many digital social network experts have conducted studies with a general idea of the best posting times.
Typically, the largest age demographic using Facebook is 25-34, followed by 35-44. These users usually wake up and check their feed before heading to work. Often, they’ll also view their feed while on lunch break. Hence, the best times to post begin in the early morning and stay strong until midday.
Some studies indicate Wednesday to be the best day of the week. However, this advantage is only a slight percentage higher than the other days of the week. Generally, the weekend days, Saturday and Sunday, are the worst with a significant drop in engagement.
FAQs About Posting On Social Media Platforms
Understanding the nuances of digital social networks can take years of experience. Partnering with an expert, like conversionMOXY, can help you avoid costly mistakes. Have questions? Call us at 800-849-5642. Below, we answer a few commonly asked questions about social media.
How Can I Make A Post Go Viral?
Viral posts can increase brand awareness quickly with broad exposure. However, some of what makes posts achieve widespread attention is pure luck. Yet, you can increase your chance of creating explosive content by following best practices:
- Pay attention to trends
- Create captivating content using high-quality images
- Use relevant and trending hashtags
- Follow your business’s best time to post on Facebook
What Is The Peak Time For Other Digital Social Networks?
Generally, social media platforms have different users and uses. For instance, some platforms are informational, while others serve as networking or entertainment channels. Although some may share demographics, like age, best posting times may differ due to usage.
For example, YouTube and Facebook share the same age demographic, 25-34. Whereas audiences use Facebook to connect with family and friends, YouTube is about entertainment. Thus, most people tune into YouTube while others are disengaging from Facebook.
The same is true for other social media platforms. Understanding the social media site as well as your audience is key.
Should My Business Maintain A Profile On Facebook?
Facebook remains a giant with over 3 billion active users. However, its vast user base is only one of its advantages. It also supports content diversity unmatched by other platforms. You can post text, photos, videos, and livestreams. Furthermore, Facebook offers precision targeting when advertising with sophisticated analytical tools. Even if you’re not ready for paid promotion, the platform can help you engage directly with your audience.
Why Choose ConversionMOXY As My Social Media Marketer?
If you’ve been guessing at the best time to post on Facebook, you’ve probably noticed it’s not working. Instead, rely on a company that uses data-driven results, conversionMOXY. With a proven track record, experience, and outstanding customer reviews, we can optimize your Facebook posts for more successful results.
Call us today at 800-849-5642 to start a conversation about how we can help you achieve your marketing goals.