Social Media Marketing Examples for Small Businesses
Here at conversionMOXY, we know how frustrating it can be to deal with social media marketing for your small business when your to-do list is a mile long. It can sometimes feel like you’re an employee working for your business instead of the owner working on your business. Instead, hire an experienced social media team to help you reach more customers. Let’s take a look at a few social media marketing examples from our team and how we can help your business grow.
Optimizing Your Facebook Profile
When most people think about social media, they worry about what they are going to post. Your daily posts are definitely important. However, it is equally important that your profiles are optimized with all the correct information for your small business. This is especially important on Facebook
You can see one great example of optimizing a Facebook profile by looking at the page for our client Mario’s Pizza. Here are some things to note:
- An intro section with keywords, contact information, and an accurate category
- A featured section so people can quickly find the information they want most (in this case, the menu and loyalty program)
- Lots of photos showing the products, not just ad graphics
Restaurant marketing can be extreme difficult on social media, especially in an area like the North Carolina Triad which has hundreds if not thousands of other restaurants competing for eyeballs. By optimizing your page, you can put yourself ahead of the game. This is true not just for food-related businesses but for all types of small businesses looking to expand their social media marketing efforts.
Create Content to Share on Social Media
Marketing a business on social media is a a lot harder if you don’t have any content to share. We always recommend that small businesses have a blog on a beautifully designed website. Blog content is not only great for search engine optimization, but it can help make your social media shares more interesting.
The problem? Blogs don’t write themselves.
One of the ways our team excels is in creating engaging blog content that is perfectly optimized for both search engines and social media sharing. We create blog posts that are more than just advertisements; they are also packed with information that consumers really need. As a result, we enhance your internet presence to help potential customers find you.
Here are a few examples of small business blogs we run:
As you can see, you can write engaging, informative blog posts no matter what kind of business you run. If you’re drawing a blank about what to write, our team can help. We have experience helping a wide variety of businesses create blog content that they can share on social media. Click here to learn more.
Social Media Review Management
People tend to think of Facebook, Instagram, Twitter, and TikTok when they hear the term “social media.” However, for small businesses, it’s also important to care about social media review sites. People can leave reviews not only on sites like Facebook, but also on Yelp, Google, and more.
You can curate these reviews on your website to show prospective clients/customers what others are saying. Here’s an example of a review page for our client Structurally Speaking. You can highlight reviews that showcase your work from a wide variety of different clients.
On these social media review sites, you don’t make posts, but you can respond to reviews. This is an important part of social media management. Responses from an owner or manager are especially important when someone gives you a bad review on social media. Bad reviews are inevitable as your business grows. You can’t please everyone! The right response can really make your business shine. This article is a great resources about how to respond to bad reviews on social media.
FAQs About Using Social Media Marketing Examples to Craft Your Own Posts
Social media marketing isn’t an easy-to-learn technique you can understand overnight. In fact, it is constantly changing, so best practices you may have learned last year may be outdated. That’s where our social media team shines! We stay up-to-date on what works best for your online marketing efforts, so we can help you grow with real followers and interactions that lead to sales. Here are a few questions we hear about using social media marketing examples to create posts that work for your business:
How can I get more interaction on my posts?
There’s no single secret strategy that will work for everyone. Instead, you need to be present on social media in your industry to see what interests the type of person who may want to follow you has. This is why social media marketing examples only help so much; you really have to adjust what you’re doing according to your specific follower wants and needs.
Can you help me get local followers?
Yes! Local marketing is extremely important for small businesses that are service-based like lawn care, restaurants, lawyers, automotive shops, hair salons, HVAC companies, nail techs, bars, etc. They are also important if you sell primarily in person versus online. We can use local marketing techniques to help you find customs who live near your location. After all, it doesn’t really help a restaurant in North Carolina if they have followers living in Australia.
How can a beginner succeed on social media?
Our best advice is to let the experts handle it. Social media might sound like fun, but it can be frustrating for small business owners. Let our team handle it so you can get back to doing what you really love: working with clients/customers.
What does social media management cost?
Our social management services are extremely affordable in order to fit into any small business budget. The monthly cost depends on the exact services you want. Contact us today at 800-849-5642 to set up a no-obligation meeting to learn more.