Seven Steps for How to Improve Your Internet Presence
Your online presence is usually the first impression a potential customer has of your business. Therefore, it is crucial to have a strong online presence. Not sure how to improve your internet presence for your business? Never fear! Our skilled team at conversionMOXY is ready to assist. We cover the benefits of web presence and the seven steps of how to build it in our latest blog.
Ready to build a strong online presence today? Call us at 336-245-1640 to request a free, no-obligation quote. We are happy to help point you in the right direction and be your web presence management solution.
Benefits of Online Presence for Your Business
Before we dive into how to build your internet presence, we want to discuss the benefits of online presence for your business. The key advantages of web presence are:
- Increasing potential audience reach
- Gaining brand awareness
- Creating sales opportunities
Today’s digital age means your business must have an online presence to succeed. Most shoppers either research a business online or even place purchases online. In fact, recent data shows over 2 billion (approximately 27.6% of the world’s population) are digital buyers. You do not want to miss out on reaching that massive audience!
Seven Steps on How to Improve Your Internet Presence
Our expert marketing team has established seven important steps to creating a successful web presence. Those seven steps are:
- Custom Website Design
- Search Engine Optimization
- Google Placements
- Social Media Marketing
- Digital Advertising
- Email Marketing
- Online Reviews
Custom Website Design
You want a website that is visually appealing and user-friendly. Time is everyone’s most valuable asset. Therefore, do not make your potential customers feel they are wasting time trying to figure out how to use your site. Images and content should load instantaneously. An experienced web design agency will design a site that both looks good and is easy to use.
Search Engine Optimization
Having a sleek, gorgeous website is vital, but it is equally important to rank well on the search engines. Otherwise, no one will find your website! How do you rank? This is achieved through Search Engine Optimization (SEO). You will want a knowledgeable SEO team that understands all the SEO strategies, and which will work best for your business.
Not surprisingly, Google is the key player when it comes to internet presence and ranking well online. However, times have changed in how to ‘rank well’ on Google. It is no longer only about attempting to be position one on Google. Today, Google has three pieces of their online puzzle where businesses need to stand out. Those three components are:
This all might sound like gibberish, which is why it is crucial to have a marketing team! They will understand all the ins and outs of Google and get your company where it needs to be on this digital space.
Social Media Marketing
It is impossible to discuss an online existence, without talking about social media marketing. That is why this is one of our steps to building a strong online presence. You want to not only have profiles on the major social platforms but be active on those social media accounts. This does not mean just posting. It also means you must respond to comments, messages, and reviews.
While print advertising is still around, it is quickly becoming a notion of the past. Today’s advertising is mostly digital. This includes a variety of platforms and tactics. Some of those include:
A successful advertising agency will talk you through which digital advertising options work best for your businesses’ services or products.
While email marketing isn’t necessarily visible in search results, it is how you can reach your audience directly. Your messages and content will show up right in their inbox! Additionally, your business can also put that content right onto your website. This is an easy and sure way to boost your online presence.
Finally, our last step in building your web presence is reviews. This aspect is part of the reputation management for a business. Did you know that 90% of online users read online reviews? Plus, 84% trust the online reviews as much as they would a personal recommendation. This shows you that reviews matter to digital users. Make sure that you are requesting, reviewing, responding to, and handling all online reviews in a timely and professional manner.
Web Presence Frequently Asked Questions
We’ve included a lot of information above about building a strong web presence. Therefore, we want to list out a few frequently asked questions on this important marketing topic. If you still have questions, feel free to give us a call at 336-245-1640. We are happy to discuss all your unique web presence needs.
How will I know if my web presence management is working?
There is only one way to know if your web presence management is working. That is through tracking and reporting. Tracking is key to knowing what is working and what is not working. Therefore, you can adjust your tactics as needed for ultimate internet presence success!
Who should I hire to manage my internet presence?
You want a marketing agency that embodies the following aspects:
- Listens to your needs and concerns
- Communicates effectively
- Cares about your business
- Respects your input and goals
- Has a stellar reputation
At conversionMOXY, we treat our client’s business as if it were our own. We always treat every marketing partnership with respect. Our team not only has experience, but we provide the custom reports to prove the success of all our efforts. At conversionMOXY, our goal is to provide unmatched online presence management service to every single client. We want nothing more than each client’s business to thrive.
How does online presence promote my businesses’ brand?
Everything about your online presence should connect to your brand. From the color scheme to matching your company’s missions and values, it should all be consistent. Therefore, when someone sees your logo on an online ad or Facebook post, they instantly think about your brand and what it represents. A strong brand presence and web presence should go together seamlessly.
How to Improve Your Internet Presence – conversionMOXY is Ready to Help!
Don’t miss out on any further opportunities to spread the word about your amazing business. Give us a call today at 336-245-1640 to build your web presence. We will discuss your current internet presence, which methods will work best for your business, and provide you with a customized, no-obligation marketing quote for our web presence management services. You no longer need to search how to improve your internet presence when you hire our experienced team.