How To create a Google Business Page To Grow Your Business
One way to increase your organic reach is to create a Google Business Profile. This tool can help with SEO, engagement, and brand awareness. Some small businesses try to tackle this on their own, but make costly mistakes. Instead of trying to learn how to create a Google Business Page, hire a professional advertising agency like conversionMOXY.
How to Create a Google Business Page
Setting up your business profile page is a free and simple process:
- Create a Google account
- Navigate to Google Business Profile
- Enter your company’s information
- Verify your business with Google
Although learning how to create a Google business page is easy, optimizing it for search is more difficult. Often, business owners think about simply providing information to prospective customers. While this is paramount, you also want to optimize to appear in search results.
Best Practices for SEO And Management
Accurately completed, your profile can be a powerful marketing tool offering these advantages:
- Increase your brand’s visibility
- Priority for first page ranking in local search results
- Gives prospective customers a good first impression of your business
Of course, the correct use of keywords is an important component of SEO. Moreover, you can include these specific words in your business description, posts, and digital storefront where you display your products.
Another important part of optimizing your profile is creating a visual story. With high-quality Images, you can grab people’s attention and draw them to your website. Many experts estimate that profiles with stellar pictures receive 35% more website visits.
Finally, regularly posting gives you fresh opportunities for keywords. It also signals to Google that your business is active and your information is up to date.
Key Features Of Maintaining Your Business Profile
Increased smartphone ownership has escalated mobile searches dramatically. Consumers on the move want information about nearby businesses. Through your profile, you can address consumers’ questions:
Business information
Potential purchasers can access accurate information about your company, including address, phone number, operating hours, and website.
Customer engagement
You can interact directly with your customers by answering their questions and responding to reviews. Additionally, you can let them know about special offers and upcoming events.
Highlight Your Products
Consumers can view your menu, products, or services from your business profile. You can even accept orders and bookings.
Analytics
One of the best benefits of your business profile is the data you can collect. By analyzing this information, you can track key performance indicators like views, queries, and clicks to your website.
Requirements for a Google Business Profile
Although creating a Google Business Profile offers benefits, not every business can have one. Google sets guidelines for allowable business. For instance, your company must have a physical location or be willing to travel to meet with customers. Thus, strictly online companies aren’t eligible.
However, some mobile services without a physical location may qualify:
- Home tutoring
- Mobile car washing
- Freelance web development agencies
- Online coaches
- Wedding photographers
- Personal fitness trainers
Additionally, Google has restrictions on certain content and behavior. For example, this search engine prohibits adult content, sexually explicit material, and violence. Furthermore, Google will disallow deceptive or misleading information.
How To Create A Google Business Page FAQs
If you haven’t set up your profile yet, you’re missing out on traffic and sales. Let’s answer a few questions we hear from business owners about business profiles.
What’s The Difference Between A Google Account And A Google Business Account?
The difference between the two is the services and features. For example, online shared file storage is 15 GB for an individual, but 30 GB for a business. A business account also gives you Gmail with your domain name.
How Does Google Verify My Business?
To gain ownership of your Business Profile, you need to verify it with Google. The verification methods depend on your business type, public info, region, or business hours:
- Video recording
- Phone or text
- Live video call
Can I List My Business On Google Without An Address?
It depends. Google doesn’t allow online-only businesses to create a profile. However, certain companies without a physical address can, if they make in-person contact with customers during stated business hours. Instead of a physical address, you can set up a service area based on cities, regions, or zip codes.
Why Should I Choose ConversionMOXY To Help Set Up And Maintain My Business Profile?
Your Google Business profile is the foundation of your business’s online presence. To drive traffic, you need expert help to maximize visibility, build your reputation, and drive engagement.
Since our beginning in 2011, conversionMOXY has been helping companies just like yours with our tailored solutions. Below, you can explore a few of our success stories:
ConversionMOXY has been handling our SEO and web presence for 4+ years, as well as misc. marketing tasks. We are very pleased with the team and results. – AD Systems High Performance Doors
One of the best web and SEO companies we’ve ever worked with. Many we’ve used in the past use templates and charge more than conversionMOXY and deliver half the value, John and his crew are some of the sharpest we’ve worked with in any industry. – Aspire Heating and Cooling
We have used John and his team’s services for the past 9 years and are very pleased with the results. We find it so much better to work with a local smaller company that truly cares about your business and the results. – Synergy Integrated Systems
Call us today at 800-849-5642 for a free, no-obligation consultation. Together, we can optimize your business profile page and help grow your company.