SEO content writing

Quality SEO Content Writing Can Increase Your Traffic

The rise of the internet and the ease of creating a website has fueled an increase in digital media. With over 13.98 million e-commerce sites in the U.S. alone, how will searchers find your site? A marketing strategy that includes SEO content writing is a must.

What Is SEO Content Writing?

SEO (search engine optimization) is about following guidelines to help your website rank in search results. Fundamentally, many different types of SEO exist. Some examples include technical, local, and on-page.

One popular tactic is SEO writing in the form of blogs. Experienced writers take topics and following an SEO strategy, create content that appeals to consumers. To write articles that help you rank in search engine results, keep in mind these key elements:

1. Keyword Research

This is the process of finding, analyzing, and choosing words or phrases people use when searching for a topic. Of course, choosing the right set of words is critical. Pick words no one uses and few people will see your content. On the other hand, highly competitive words are difficult to rank.

Moreover, using semantic keywords can help define your topic’s scope and depth. Semantic keywords are words and phrases related to your main keyword.

2. Search Intent Alignment

Usually, when users input keywords into the Google search box, they have a question that needs answering. Aligning your content to answer the users’ questions is at the core of search engine results.

3. Provide Original, Insightful, And Interesting Information

Millions of blogs exist. Rehashing the same information as someone else won’t get you to the top of SERPs (search engine results). You must create content with new insights, original ideas, and interesting information to attract an audience.

4. Placement Of Keyword

To make it clear to both search engines and users, it’s important to place the keyword in certain places. This includes the meta tags, title, first paragraph, and sprinkled throughout the article. However, be careful about overusing the keyword as search engines penalize content stuffing.

5. Relevant Links

Most marketers discuss the importance of gaining backlinks or links from other sites to yours. These are important for gaining authority in your industry. However, you should incorporate 2 other types of links: external and internal.

An external link connects your website to another one with a reference to your data. By directing readers to credible sources, you provide additional value. While linking to other blogs on your site provides your audience a chance to dig deeper into the subject. Furthermore, both these linking strategies also give search engines a clearer understanding of your content.

An Outline Can Help SEO Content Writing

Once you’ve chosen a keyword and understand the intent, it’s time to start writing. Using an outline helps keep the focus of your article by providing a structured framework or organizing your information. An outline for a blog post is very similar to other types of writing and should include the following elements:

  • Title
  • Sections
  • Key Points
  • Supporting Evidence

Your title and opening paragraph should contain words that grab your reader’s attention. The sections should contain your key points and supporting evidence and insights for your main ideas. Finally, don’t forget to end with a strong call to action.

Benefits Of Blogging

Writing SEO focused content offers many great advantages:

1. Increase Brand Awareness

Creating valuable content establishes credibility and trustworthiness. Plus, consumers like to share quality content, expanding your brand’s visibility and reach.

2. Boosts Traffic

Websites with a high quality blog receive more traffic than those without one. With more pages to index, you have a greater chance of showing up in search engine results.

3. Website Analytics

As you create written content, you can gather user engagement to track how people interact with your blogs. You can use this information to create articles better tailored to your audience.

4. Cost Effective

Generally, SEO written content helps to create a consistent online presence. Moreover, it will continue to attract organic traffic for a long time.

FAQs About SEO Content Writing

Eager to begin an SEO strategy that includes written content but have questions? Below we answer a few commonly asked questions.

Where Can I Find Relevant Keywords?

Although many paid online resources exist, Google provides tools free of charge. For example, you can determine the popularity of search terms using Google Trends. The Keyword Planner tool suggests relevant keywords using a seed word.

What Are the Most Important Google Ranking Factors?

When returning results, Google always considers user experience first. Thus, your content should satisfy the user’s search intent. It should be authoritative and have prominent websites linking to the page. Finally, pages must be secure, mobile-friendly, and quick-loading.

How Much Will SEO Writing Services Cost?

SEO writing services vary among marketing companies based on experience. Also, writing services costs differ based on the type of content and creation frequency.  For example, do you need landing pages or blog posts? Do you want weekly or biweekly posts?

At conversionMOXY, we have experienced writers who can produce SEO friendly articles to help you rank and convert. Our team has written articles for a wide variety of industries and businesses including landscaping, HVAC, restaurant and exterior remodeling companies. Moreover, our firm offers many other marketing strategies to grow your business:

Call conversionMOXY today at 800-849-5642 to book a free no-obligation evaluation of your SEO writing needs. Let us show you how dramatically your business can gain traction.