
Restaurant Marketing Companies – Powerful Solutions
Whether you’re a brand-new restaurant or an established one, you can’t ignore your marketing strategy. Moreover, as consumers’ preferences change and advancing technology creates new challenges, you must continually adjust your plan. Yet, running your restaurant business requires all your attention. When searching restaurant marketing companies, choose an experienced hospitality marketing agency with a full portfolio of services like conversionMOXY.
Choosing From Among The Many Restaurant Marketing Companies
Creating an effective marketing plan begins with understanding your customer. This includes knowing the food they like and how they search for restaurants. For example, years ago people found dining establishments by recommendations or driving past the establishment.
However, today consumers are searching online. One study concluded that 62% of restaurant consumers use Google to search for a place to eat. Another 37% use social media to find a dining establishment. With this many consumers tapped into the digital world, it’s important you do too.
Nonetheless, with the highly competitive nature of the hospitality industry, it’s crucial to do it correctly. You’ll want to develop a strong online presence to attract and retain customers. While you may want to tackle it yourself, making mistakes can cost you time and money. Hiring a marketing firm can help you make your restaurant a success.
Yet industries differ in customer base, problems, and decision-making. What appeals to consumers searching for skin care is different from what appeals to those looking for dining options. Hence, hiring an agency without experience in the restaurant industry can also stunt your growth.
Typically, the top restaurant marketing agencies have an in-depth knowledge of the uniqueness of the hospitality business. Even so, you’ll still find plenty of choices. Defining your goals and budget can help you narrow down your options. For example, some agencies may specialize in certain aspects of digital marketing services for restaurants. Others may offer levels of services that you can add on as your business grows.
The Best Places To Advertise A Restaurant
Generally, developing a thriving online presence requires some important aspects. Together, these components work to drive consumers to your restaurant:
1. Website
With the majority of diners searching online, you’re missing out on a lot of customers without a website. Moreover, many consumers use their smartphones when out and about to find a place to eat. Thus, optimizing your site for localized searches is critical. Your website should contain basic information about your establishment:
- Hours and location
- Type of foods you serve
- Upcoming specials
- Online menu and ordering
- Details about dine in, take out, or delivery options
2. Social Media
Today, almost everyone uses at least one social media platform making it another must-have digital service. As an effective part of your marketing strategy, it offers several advantages:
- Free to create a profile
- Analytics
- Direct interaction with customers
- Drives traffic to your website
- Social sharing
3. Set Up Google Business Profile
This is another free tool allowing you to manage how your local business shows up across Google products. Setting up a profile also helps with local SEO. Begin by adding basic information about your restaurant like the address, phone number, and operating house. You can also add your menu along with descriptions of dishes and prices.
4. List On Restaurant Directories
Online directories are listings of businesses providing basic information about companies. Some studies indicate as many as 92% of consumers use directories to find local businesses. Directories organize listings by location and showcase reviews making them invaluable for consumers. Usually, most directories are free to list with paid versions available to boost visibility:
- Yelp
- Open Table
- Trip advisor
- Foursquare
Restaurant Marketing Companies – FAQs
Thinking about hiring an advertising agency but still have questions? Below, we answer a few questions about marketing and our company.
How Much Should I Spend On Marketing For A Restaurant?
Most marketers recommend spending a percentage of your restaurant’s total revenue. However, a new eatery will need to spend more to develop restaurant branding and awareness. Generally, the figure ranges from 3-% for established businesses and 25-35% for new restaurants.
Of course, several factors can affect these figures:
- Restaurant type and size
- Location demographics
- Target audience
- Business goals
At conversionMOXY, we offer a free consultation to discuss your needs and goals. Then, we create a marketing plan based on our meeting within your budget.
Which Social Media Platforms Are Best For Restaurants?
Since 1997 when the first social media platform launched, its influence has deepened. Today, about 70% of Americans interact on at least one platform. Social media has changed how we connect, communicate, and absorb information.
Although there are probably hundreds of platforms, it doesn’t pay to have a presence on every single one. First, keeping up with social media is extremely time-consuming. Secondly, you should only maintain a presence on platforms that your target audience also uses.
Nevertheless, you can’t ignore the sheer size of platforms like Facebook. With about 2.7 billion active users, Facebook has enormous advertising potential. So, which platforms are best for your business? A review of your business is necessary before deciding.
Why Should I Choose conversionMOXY?
The relationship with your marketing agency is one of the most important business connections and at conversionMOXY, we understand that. When you succeed, we do too. That’s why we use innovative and creative solutions to grow your business.
Since 2011, our experienced team has been developing unique solutions for businesses with a full portfolio of services:
- Web design
- Social media marketing
- Content creation
- Email marketing
- SEO
- Link building
- PPC advertising
- And more!
If you’re looking for one of the best restaurant marketing companies, choose conversionMOXY. Let’s start a conversation on how we can help you. Call us at 800-849-5642 to set up a time for your free consultation.