technical content writing

Technical Content Writing Services To Turn Jargon Into Sense

We live in a highly advanced world where companies constantly introduce new solutions to our problems.  Sometimes, companies use highly technical terms and concepts to explain the benefits of their products or services. The role of technical content writing services is to convert the technobabble into understandable and accurate information.

What Is Technical Writing?

While content creation through blogging can help any business, different target markets require distinct marketing approaches. For example, writing blogs for restaurants is different from creating them for manufacturing companies. Typically, the restaurant needs writing that creates an emotional connection to convince consumers to choose their establishment. Comparatively, technical content writing services rely on building trust and authority.

To create confidence in a company, technical writers take complicated information and make it easy to understand. Of course, technical content creators must have strong writing skills, but they also need research, analytical, and critical thinking abilities. Some common industries needing technical writing include:

  • Software
  • Healthcare
  • Finance
  • Manufacturing
  • Automotive industry
  • Electronics

Unfortunately, some business owners mistakenly believe content writing is easy and doesn’t require hiring an expert. However, professional bloggers take 2-5 hours to create a well-crafted post. Usually, entrepreneurs don’t have this time available to blog consistently.

Furthermore, some entrepreneurs have turned to AI to generate content. Regrettably, these computer programs can’t think like humans and turn out tired and stale content.

Top Benefits Of Technical Content Writing Services

Of course, an important part of technical content creation is making complicated terminology easy to understand. Yet, blogs must incorporate several other important characteristics to be effective:

  • Valuable information
  • SEO
  • Brand voice
  • Consistency

When all these attributes meld together, you’ll realize these benefits:

1. Drives Traffic to Your Website

Search engines love fresh, new content because it indicates your site is relevant and current. Moreover, when you add new content, search engines will revisit your site. If your information is reliable and valuable, your chances of appearing in search results increase.

Consistently blogging also allows you to rank for additional keywords. Generally, SEO writers craft content around one main and several related keywords. These words help search engines understand your website to answer users’ queries. They also provide new opportunities to appear in search engine results.

2. Builds Authority And Trust

When you write posts with valuable information, people begin to accept that you’re an authority on the subject. As your customers learn to trust your company, they’ll develop confidence in your commitment and promises. This, in turn, leads to conversions and sales.

3. Provides Cross Promotion Opportunities

Many digital marketing tasks, like posting on social media, are time-consuming. However, you can take your blog’s content and repurpose it to use with other marketing tools. For example, you can post links to your blog on Instagram and Facebook. You can take key points from the blog and create an infographic or repurpose the information into your newsletter.

4. Allows Communication With Potential Customers.

Usually, content writers create a blog post around questions consumers have about a particular product. Sometimes, customers have additional questions on the topic and can leave these in the comment section. You can answer these queries directly or use them as inspiration to create an entirely new blog post.

5. Potential For Long-Term Traffic

Some blog posts, known as compounding, steadily build up traffic as time passes. Typically, these compounding blog posts can account for nearly 40% of the total traffic to your site.

Technical Content Writing Services – FAQs

Are you unsure about the tangible benefits of hiring a professional technical content writer for your company? Call conversionMOXY at 800-849-5642 to set up a free, no-obligation meeting to discuss how we can help your business grow. Below, we answer a few commonly asked questions about technical writing.

Is Content Writing Necessary To Improve Website Ranking?

Posting blogs on your website can help improve your position in search engine results for several reasons. As previously stated, doing so supplies search engines with fresh content and additional keywords. In addition, posting valuable content increases the possibility of gaining backlinks.

However, not just any content will do to reap the benefits. According to some experts, bloggers create 70 million new posts each month. Thus, you need high-quality, original content that stands out and appeals to your customers.

How Much Do Professional Content Writing Services Cost?

Typically, the rates for content writing services vary based on the writer’s experience, the articles’ technicality, and length. At conversionMOXY, we customize all our marketing services to meet the needs of your business. After meeting with you, we’ll design a blog marketing strategy unique to your company and within your budget.

Why Should I Choose ConversionMOXY For My Writing Services?

You’ve worked hard to bring your business to life. Don’t let it flounder by choosing an inferior marketing agency. ConversionMOXY has a dedicated team of experienced professionals who want to see your business succeed.

Our writing team has experience in many industries and can produce SEO optimized articles to help you rank and convert. Some of our current clients requiring technical blog writing include the following companies:

Moreover, we offer many other marketing services to multiply your visibility and sales:

  • Custom website design
  • SEO
  • Social media marketing
  • Backlink auditing
  • Content creation
  • Email marketing
  • Traditional forms of marketing
  • And more!

Call us today at 800-849-5642 to book your free consultation. Together, we’ll build creative and innovative solutions to help you succeed.