Your Digital Marketing Strategy: How to Get Started Promoting Your Business Online
If you’re new to digital marketing for your business, developing a strategy can feel overwhelming. SEO, social media, website management, digital advertising… it can easily feel like there aren’t enough hours in the day. Here at conversionMOXY, we specialize in helping business owners master their marketing. We’ll work with you to create a custom marketing strategy to bring more leads to your business. Best of all, we’ll help you turn those leads into paying customers or clients.
Digital Marketing 101 – Where to Start
Before developing a strategy, you need to define your specific goals. Obviously, you want to bring more potential customers to your business. However, the best way to do this with digital media depends on your specific business. That’s why we customize each marketing plan based on your goals. In fact, we work with you from the ground up to develop an effective strategy based on your target audience and marketing budget.
One of the most efficient ways to reach new customers is through digital advertising. That said, if you don’t have experience with digital campaigns, you might waste thousands on ads that don’t work. Simply put, traditional advertising campaigns and digital advertising campaigns are two very different beasts. The conversionMOXY team can help you create digital ads that really work. Moreover, our experience allows you to bypass the learning curve when it comes to digital ads.
Of course, digital media ads don’t really work unless you have a beautiful, functional website to attract potential customers. So, our marketing strategy for your business will include a review of your current website, if you have one. We’ll have our web design team make recommendations for changes that will make every promotion more effective. Custom web development pays for itself if you work with us on your overall digital brand strategy.
Online Marketing Challenges for Businesses
Every business faces certain marketing challenges. This is one of the reasons we customize our marketing plans. We address your specific challenges in a way that aligns perfectly with the rest of your marketing efforts.
One common challenge is search engine optimization (SEO) which allows you to reach your ideal target demographic. Basically, SEO is how you can ensure your website shows up when someone searches for specific terms on Google. Did you know that Google looks at over 200 factors when deciding what search results to show? We understand the factors that matter most. And, while we can help your website get traffic from around the world, we specialize in local SEO. In other words, we’ll reach people who live nearby, rather than people in other states or countries. Also, we’ll help you decipher your Google analytics so you know how to continually improve your SEO.
Another common challenge is finding the time for social media marketing. Let’s face it: we’ve all logged onto Facebook for “a minute” only to find ourselves still scrolling an hour later. Social media management can easily be a full-time job. However, if you’re handling your social media, you don’t have time to concentrate on your business. Additionally, if you don’t have experience with social media marketing, your posts might not be bringing in business. You can’t pay the bills with likes and comments!
So, let us help with your digital media efforts. Not only will the conversionMOXY team save you time, but we also get results. You’ll see more likes, comments, and sales when you work with us. Furthermore, we know the ins and outs of social media marketing to help you reach your target audience. Our goal is to make your brand shine. Your branding needs to be consistent across all digital platforms, so potential customers recognize your company instantly.
Mobile Marketing is Part of the Plan
Mobile marketing has to be part of every online marketing plan. In total, over 50% of all web traffic is now mobile. So, if you’re missing mobile, you’re missing more than half of all potential customers! If you have an e-commerce brand, that number is even higher.
Your mobile marketing strategy will depend on your specific business. We’ll make recommendations based on your target customer. This may include:
- Optimizing your website design for mobile devices
- Ensuring your SEO is mobile-friendly
- Tracking mobile and desktop website visits
- Implementing mobile pages when relevant
- Factoring voice search into your strategy
- Developing a mobile e-commerce website
This isn’t an exhaustive list, but rather an example of how we consider mobile every step of the way. In short, mobile marketing isn’t optional anymore!
Are you ready to start growing your business with a digital marketing consultation? Request a free quote today by clicking here. You can also get a free SEO report based on any keyword phrase (no credit card required). Make this the year you finally dominate digital promotion for your business!