small business advertising agency

A Small Business Advertising Agency Is Worth The Investment

You’ve created a unique company and need to attract business.  Employing a small business advertising agency can help you devise a marketing strategy. ConversionMOXY is one of the best small ad agencies ready to help take your business to the next level.

A Few Basic Advertising Tactics

Often, owning a business can be a rewarding experience. Yet, you may struggle with attracting new customers to maintain a stable cash flow. Usually, you’ll need to spend some money on small business ads to bring in clients.

Some business owners undervalue advertising, viewing it as an expense rather than an investment. However, marketing can bring in new business, build brand awareness, and make your company more competitive. Generally, you can begin with a few, simple tasks yourself:

  • Complete your Google Business Profile
  • Submit your business information to listing directories
  • Build a business profile on the social media platforms used by your customers

Although these are great places to begin, they have limited reach and effectiveness. Usually, for a comprehensive, effective marketing plan, you need technical expertise and specialized knowledge. This is how a small marketing agency can help. From content creation to building an email list and SEO, advertising companies for small businesses are vital.

Best Advertising For Small Business

Undoubtedly, traditional forms of advertising still work for many businesses. These include direct mail, billboard, broadcasting, and print advertising. Typically, traditional marketing tactics work better with local businesses with older clientele.

However, the explosion of the internet and mobile device use has changed many aspects of advertising drastically. Ultimately, a digital marketing strategy is a must to stay competitive in today’s world. Additionally, digital advertising can be more cost-effective and cost-efficient for small businesses.

Within digital marketing, social media platforms, search engines, and mobile marketing are the best spots to place small business ads.

Social Media Advertising

Social media advertising is a popular choice for many small businesses. It’s affordable and offers highly selective targeting. In addition to building brand awareness and driving traffic to your website, you can directly interact with your customers.

Although social media is free to join and post, organic reach continues to decline. A paid ad expands your reach and puts your content in front of a relevant audience. Platforms charge for placing ads on their site based on one of these methods:

  • CPC cost per click
  • CPM cost per impression
  • CPA cost per conversion

However, not all social media platforms are a good fit for your business. Typically, certain demographics gravitate towards particular platforms. Moreover, sorting through your options can be time-consuming, and the learning curve steep.

Search Engine PPC (Pay Per Click)

Search engine optimization (SEO) is the process of conforming your site to search engines’ criteria. However, anyone who has a website understands the slow and difficult process to rank on the first page of results. Investing in search engine paid advertisements can give you fast and immediate results.

This advertising model uses bids on keywords and the quality of your ad to determine the placement of your promotion.  Typically, you only pay when a user clicks on your ad.

Mobile Device Marketing

While the internet connects people from all over the world, mobile devices keep them at our fingertips. Furthermore, about 91% of Americans own a smartphone, enabling businesses to reach customers with highly personalized and targeted advertising.

For example, many consumers use retail apps instead of heading to the store to make a purchase. Creating a custom mobile app helps you build stronger relationships with your customers. You can offer personalized rewards, loyalty programs, and customized shopping experiences.

Other popular mobile advertising includes location-based strategies like geofencing and geotargeting. Although slightly different in scope, both enhance customer engagement and satisfaction using targeted and personalized messages.

Small Business Advertising Agency FAQs

Finding a small business advertising agency that understands your needs just got easier. ConversionMOXY has an experienced team of dedicated individuals who want to see you succeed. Below, we answer a few questions about marketing and our company.

How Much Should A Small Business Pay For Advertising?

Typically, most marketing experts recommend setting aside a percentage of your revenue. However, this percentage varies between industries. Generally, trades have different sales cycles, market competition, and customer behavior. On average, most companies spend between 11% and 30% on marketing.

Which Is The Best Platform To Place Small Business Ads?

Deciding on the best platform to place a small business ad can seem overwhelming for any business owner. For example, you can choose from over 20 popular social media platforms.

This is why understanding your target audience is crucial. Typically, different demographics tend to gravitate towards certain platforms. A few other considerations are your industry type, objective, and budget.

What Kind Of Marketing Do You Specialize In?

ConversionMOXY is a full-service small business advertising agency handling both traditional and digital forms of advertising. Since 2011, we’ve been helping many different types of small businesses grow their companies. Furthermore, our experienced team can help you with all your marketing tasks:

  • Web design
  • Content creation
  • Email marketing
  • Social media advertising
  • SEO
  • Backlink auditing
  • Geofencing
  • And more!

If you don’t think you can afford a small marketing agency, think again. Our firm can tailor a plan specifically to your budget and goals. Moreover, we offer a free consultation to discuss your needs. Simply call us at 800-849-5642 to begin a conversation on how we can help you.