Discover Some Methods For Advertising A Small Business
Like many other Americans, you’ve started a business. Of course, a great idea and business model are essential, but without customers, your company will fail. When you’re considering advertising a small business, call conversionMOXY at 800-849-5642.
Marketing Vs. Advertising
Often, you’ll hear people use the terms marketing and advertising interchangeably. However, advertising is a component of business marketing. While marketing identifies customers’ needs and how to address them, advertising promotes a business through paid channels.
Generally, marketers break advertising into 2 main categories: traditional and digital. Moreover, under each category, you’ll find different types of advertising:
Traditional Advertising
Usually, customers trust traditional forms of advertising over digital. Moreover, it’s more enduring, leaving a longer impression on your target audience. Some of the most popular forms include the following:
A form of mass communication strategy, print advertisements use publications like newspapers, magazines, and journals to convey your company’s message. These ads reach consumers when they’re actively engaged with the printed material making them more receptive to your message.
- Direct Mail
This marketing strategy involves sending postcards, coupons, or free samples through the mail directly to potential customers. Using demographic data and mailing lists, businesses can reach the target audience most interested in their products.
- Broadcasts
Watching TV and listening to the radio continue to be popular pastimes. Moreover, broadcast mediums help build an emotional connection through powerful storytelling. Plus, both provide opportunities to expose your company to a much wider audience.
- Billboards
One great way to increase brand awareness is by renting a large outdoor space known as a billboard. These eye-catching sized ads target a diverse audience. Moreover, some marketers estimate about 75% of passersby consciously look at the messages.
Digital Advertising
Perhaps the biggest advantage of using digital marketing is the analytics. Platforms gather data on user behavior, allowing businesses to analyze interactions to optimize advertisements. Below are a few common types:
- Search Engine Ads
Reaching the higher positions of search engine results using SEO takes time. However, a search engine ad can place your business at the top of the page.
Typically, companies bid on certain keywords relevant to their industry using a pay-per-click (PPC) model. This means, advertisers only pay when a user clicks on their ad. One example of search engine advertising is Google Ads.
- Display Banners
This visually appealing advertisement appears on web pages, social media, or news feeds. Display ads use images, texts, or video to catch your attention. When you click on one, you arrive at a page on the company’s site to learn more about the product.
- Native Ads
Usually, these ads blend seamlessly into page content giving it a more organic feel. This softer sell results in a higher click-through rate than display ads.
- Social Media Advertising
Social media platforms have become an important way for people to connect. For example, about 64% of the world’s population uses at least one. Furthermore, one of the most popular platforms is Facebook with nearly 3 billion users. Thus, Facebook advertising can provide a wealth of opportunities for brands and businesses of all sizes.
This type of marketing sends ads, notifications, or special offers to a consumer’s phone once they enter a specific location. For example, you can send them coupons enticing them to purchase your product. This hyper-targeting can increase conversions by focusing on a group of people interested in your products when they are nearby.
- Blogging
As a business owner, you need to develop trust and authority with consumers. One of the best ways to do this is by creating content related to your products or services. Blogging also provides opportunities to rank for more keywords, thus driving more traffic to your website.
FAQs About Advertising A Small Business
Running a business is hard work and so is advertising a small business. Hiring the right marketing firm can get your business the exposure you need. The team at conversionMOXY has the experience you need to help you succeed. Below, we answer a few commonly asked questions about advertising.
How Much Should I Spend Per Month On Advertising For My Small Business?
Often new businesses have the wrong mindset. They view business marketing as an expense rather than an investment that drives sales. Typically, the right marketing strategy can produce significant returns. Thus, most marketing experts recommend spending 5-10% of your revenue on advertising.
Is It Hard To Create A Social Media Campaign?
Posting content on social media platforms is a cost-effective way to build brand awareness and engage with customers. However, to be beneficial, the campaign must incorporate the following steps:
- Define goals
- Choose platforms
- Plan content
- Measure metrics
- Refine strategies
While the method seems easy, navigating social media platforms has a steep learning curve. A specialist can save you time and money by producing an effective campaign with measurable results.
What Makes conversionMOXY Different From Another Marketing Firm?
Ultimately, choosing a marketing firm is a huge decision. If you hire the right one, you can see your business soar. While the wrong one will waste valuable resources and may even damage your reputation.
When you need help advertising a small business, choose conversionMOXY. Our team of seasoned professionals will create the right marketing plan for you. Whether your industry relies on traditional or digital methods, we have the tools and expertise you need. Plus, we will create unique strategies for your company designed around your budget.
Call us for a free consultation at 800-849-5642 to discuss your business needs.