Boosting Your Business with an SEO Consultant

Search engines are the nervous system of 21st-century commerce. For most consumers, if Google can’t find it, it might as well not exist — so search engine optimization is indispensable. A good SEO consultant can do wonders for maximizing your rankings, and thus your traffic and your conversions.

But the keyword (if you’ll pardon the pun) is a good consultant. What separates the consultants who deliver ROI from the ones who don’t? At conversionMOXY, we’re proud to be the ones who do deliver, and in this article we’ll explain how we do it.

Why Hire an SEO Consultant to Help?

You might wonder if you really need an SEO consultant. Wouldn’t it be easier just to do your own optimization? Can’t this stuff be accomplished with a little research and some keyword tweaking?

While it’s possible to go it alone, it probably won’t give you the results you’re looking for. SEO requires constant research into market trends and search engine algorithms — two things that change frequently. If you can’t devote the time required or you misunderstand the algorithms, you may even do more harm than good.

If you want real ROI from your optimization, you need professional work from people who know SEO inside and out.

What Does an SEO Consultant Do?

Your team at conversionMOXY will develop specific, targeted plans for the following areas:

• Increasing Organic Traffic: A Nielsen study found that search engine users click a paid link during only one in 20 searches. The vast majority of search traffic comes from organic links, i.e. those that the algorithm ranks as being useful. You literally can’t buy search engine success; you can only optimize.
• Site Optimization: You may already get click-throughs, but conversions are the meat of your business. You want customers to not just visit, but to interact. You need visitors to spend time on the site, click multiple pages, and eventually buy something or contact you.
• Content Management: Solid site architecture and knowledge of trends can’t fix low-quality content. If your pages and blog posts don’t provide relevant and well-organized information, your ability to attract conversions is severely limited. The content must also conform to the current requirements of search engine algorithms. As mentioned, these are changed frequently and your content must change to fit the requirements, or your ranking will suffer.

Taking it a Step Further at conversionMOXY

The conversionMOXY team constantly analyzes search engine results using the same sophisticated tools used by firms such as FedEx and Ticketmaster. We can even track your competitors to see how you can gain the advantage. Don’t spend a fortune for sponsored links that don’t deliver. You need the organic traffic that only targeted optimization can provide.

If your website looks clunky on a smartphone or doesn’t flow logically, click-throughs won’t convert and your ranking will fall. Our experts will analyze your site architecture and show you how to make your page appealing, useful, and unique. We also offer expert custom website design if you’re just starting out or trying to re-brand.

conversionMOXY employs a team of expert content writers to make sure your pages are relevant, interesting, and easy to read. From site copy to blog posts and beyond, quality content focuses visitors’ attention, directs their thinking, and sells your brand. So if the task of writing, editing, and optimizing weekly copy sounds like a headache, don’t worry — we’ve got it covered.

conversionMOXY Gets Real Results

A good SEO consultant must promise to improve a business’s pageviews and conversions. SEO changes so fast that if they’re not using the latest tools and technology, they’re selling digital snake oil.

Our service is unique in that we actually meet with our clients every month to examine the prior month’s detailed data. We review the results in order to create the strategy for the next month. These meetings can take place in our office or with web conferences. With most SEO consultants, you rarely get written proof of performance. Thus, you have no basis for understanding whether or not they are improving your business! We hold ourselves accountable and the data shows the actual results of our work.

We work with diverse clients from all over the US, including law firms, landscapers, construction equipment vendors, and more. Experience has taught us that there’s no “secret sauce” for SEO. So we provide diligent research, smart planning, and client-focused service, because those are the things that work.

If you’re ready to get real results for your web presence using smart, targeted strategies, you need conversionMOXY. To get started with a consultation, call 336-777-7029 or contact us.