Developing your company image or branding should not be taken lightly. The adage, “You only get one chance to make a first impression,” should be considered carefully while creating your brand. Consumers in today’s point-and-click world make decisions whether or not to engage with your company or brand in milliseconds. A brand’s image is your voice to that prospective client during those precious milliseconds.
conversionMOXY understands brand development and can help you develop a brand that conveys your values and also connects with the core audience you want as customers. We deliver demographic research, logo and graphic design, color development, font selection, tag line development and brand-positioning statements. We can then expand your core brand standards into your print and digital deliverables, such as your website design, social media branding, stationery, brochures, catalogs, promotional videos, display advertising and more.
Before you develop your branding, however, you need to make several important decisions:
Who is your target demographic?
This is key to successful marketing. Have you done audience testing to verify your targeting? Many times companies assume their target audience is one market, when in reality it is broader, which means they are leaving sales on the table. We help you verify your demographic audience and conduct audience testing. This can greatly increase your sales and conversion rates.
What are your company values?
Establishing your brands’ values is important to maintain consistency in your brand message. This should carry through in all your marketing, whether digital, print, radio, television, packaging or in-store. It provides customers a clear understanding of who you are as a brand and a reason for them to connect or associate themselves with your brand. Doing a great job of this up front can reap large dividends in the future. Take for example Apple Computer and Google. What do they have in common? These brand values are identical for both brands
- Ease of Use
- Fun & Humor
- Memorable & Different
By establishing and adhering to these standards these two brands have built a loyal following of “Brand Advocates.”
A brand advocate is a person, or customer, who talks favorably about a brand or product, and then passes on positive word-of-mouth (WOM) messages about the brand to other people. Courtesy webopedia.com
What is your value proposition?
Why should customers buy your product or service? What sets you apart from your competitors? Why should they recommend your product to others? These are some of the questions to which you need to have a clear answer, so this can be conveyed in your branding and product positioning.
Once you have established the answers to these primary questions, you are ready to develop your branding. conversionMOXY provides you with the research and real numbers related to the size of your audience and the most effective way to get in front of them, at an R.O.I. that makes sense.
Development of your Creative
We take all of the input from the preliminary research, and answers to your brand questions and create your initial branding including logo, colors, fonts, tag line, web design, product packaging, ad campaign designs, etc., as required.
We then show that to a control group of users who match the agreed-upon demographics. They supply feedback, which provides us with their initial reaction to the branding. This is very helpful to ensure that the brand identity and messaging is on point.
We review this user input with you and make adjustments as necessary. The process is repeated as required, to make sure when you launch your new or revised brand you have the largest chance of success in connecting with your target audience.
Delivery of your Branding Guide
Once we have finalized your branding, we deliver a print and digital version of your branding guide. This is your resource to make sure you stay on point with your branding moving forward.
What it Includes:
- Logo designs in color and black and white versions
- Minimum logo sizes and padding requirements around logo
- All fonts and locations in which they are to be used, including a minimum and maximum font size
- All stock or custom photography developed for your brand with open licenses to use wherever you want moving forward
- All stock or custom video developed for your brand with open licenses to use wherever you want moving forward
- Any stationery or product cut sheets and/or packaging designs, complete with electronic “Working Files” in Adobe Illustrator. We also provide you with .jpeg, .png, and .pdf versions of all art.
We look forward to developing your brand and building your brand advocates!
Call us today for a consultation.