Find Local SEO Companies Near Me to Avoid Common Mistakes

Search engine optimization, or SEO, can seem like an endless, daunting task. Most business owners don’t have time to research the best practices, let alone implement what they learn. In most cases, local SEO companies near me are the best way to optimize your website and get more customers. A website is only as good as the visitors it attracts and converts to customers. This is one task you want to leave to the experts! Here are the biggest mistakes an SEO company like conversionMOXY can help you avoid.

The Biggest SEO Mistake – “If I Build It, They Will Come”

We often talk to new clients who can’t believe that they spent thousands of dollars on a new website, but haven’t gotten any new clients from it. The idea that “if you build it, they will come” is completely inaccurate. Without proper optimization, your website will be invisible on the internet. There are almost 2 billion websites on the internet currently and growing by the minute. You need a professional to use optimization techniques that will attract not only visitors to your site, but those who are within your target demographic. People that you know will be the ideal customer for your products or services.

SEO doesn’t mean that you “trick” people into finding your website. In fact, this would do more harm than good. Instead, SEO is about getting the right people to see your content. We can help you bring in visitors who turn into leads and leads who turn into customers.

After all, your business can’t pay the bills in pageviews.

So how do we do this? Simply put, we create content that focuses on what your potential customers actually want to know. Then, we use a complete digital marketing strategy to drive your target audience to this content through keywords, backlinks, social media, and more.

Whether you focus on a local audience or have customers worldwide, we can help. Our team has experience building websites that attract the right potential customers. Click here to learn more.

Quick and Easy SEO Strategy that Just Doesn’t Work

If you hire an SEO agency that refers to SEO as “quick and easy,” run the other way as fast as you can! The best SEO specialist team in the world wouldn’t refer to SEO as quick or easy. In the right hands, it can be a straightforward plan, but SEO is a process that takes time.

Here at conversionMOXY, we recommend combining SEO with paid digital advertising. Facebook and Google ads, along with other paid media that can show you results almost immediately. This gives your SEO time to start working, so you eventually get organic traffic as well.

Once that organic traffic starts to flow, you’ll need regular maintenance through ongoing content updates. Search engines such as Google will consider you a better authority if you have fresh, informative content on your website. This means they will be more likely to show you higher in the ranking of search results. Our content team will do keyword research and then create every blog post you need to bring in traffic for those keywords. We invest heavily in the sophisticated software that provides the data analytics for your business. Then, we use that data to plan the best strategy to develop and grow your customer base.

Mistakes Local Businesses Make with SEO

If your business is primarily local, you could be missing some huge opportunities with your website. Check your traffic stats. Are you getting a lot of visitors who never turn into leads or sales? This might indicate that you’re attracting people from all over the world, even though you only serve customers in your area.

We can help you find that local audience. When you google keywords related to your business, does your business show up on Google maps? We can help you get one of those coveted top results!

Our social media marketing team can also help you attract more local buyers to your Facebook page or other social media accounts. As part of your overall brand strategy, you should have an online presence where your target market spends their free time online. Facebook is a great first step for most companies. However, we’ll create a complete social media strategy for your company based on your specific goals.

Don’t hire an SEO agency with no experience in local SEO services. After all, if you need to connect to buyers in your neighborhood, it won’t help you if your website traffic is coming from half way around the world.

Web Design Problems that Kill Your SEO

While optimized content might be the backbone of your SEO, you also need to set up your website correctly. Search engines penalize websites that are slow and clunky with coding mistakes. Your site must also be mobile-responsive and provide a seamless experience for visitors, no matter what device they are using. It must load fast onto any device. If it takes more than a few seconds to load, you have lost a potential customer.

When we build a website, we’ll make sure it looks fantastic for visitors. That said, we’ll also make sure it looks fantastic for search engine bots. Our technical SEO services include:

• Ensuring search engines can crawl your website through a robust internal linking structure
• Using structured data when possible to indicate what your business is about
• Creating a website that is fast while not sacrificing design
• Redirecting or deleting dead links to stop people and search engines from receiving 404 error messages
• Using technical solutions to avoid duplicate content (even duplicate content you don’t realize is there)
• Creating a site map, which serves as a map for search engine bots crawling your site
• Building a secure site that implements an SSL certificate to implement HTTPS

This just scratches the surface of how we create a technically-optimized website for your brand. You can read more about technical SEO here. This is a task best left to the experts like our team. Implementing technical SEO by yourself can be a daunting task. It pays to leave it to the professionals!

The good news is this: not only do we have the know-how to implement your technical SEO, but we also stay continually updated about changes in the SEO world. Search engine policies are not set in stone. They update regularly to prevent abuse. We take note of all updates and take care of ongoing maintenance on your website to ensure it is always complying with the best SEO standards.

Common Keyword Research Mistakes

SEO isn’t just about filling your website with content. It’s about filling it with the right kind of content. Figuring out what kind of page of blog post will work best depends on highly effective keyword research.

With keyword research, we use professional tools to identify topics that make sense for your website content.

• First, we think about the keywords your target audience will be searching if they are interested in your products or services.
• Then, we’ll check competition. Highly competitive keywords are not as effective as the low-hanging fruit that are not as competitive.
• Next, we look at search volume. We want to focus on keywords and topics that have more than a few searches per month.

Once we have identified the best keywords, our team of writers will get to work. When you hire our SEO company, we do all the work, not just the research and strategizing. Some local SEO companies near me may only do the first part, without implementing the actual steps needed to increase your web traffic. On the other hand, we are a one-stop shop. Our SEO company does everything you need to drive traffic and convert that traffic into sales.

SEO is not a Once and Done Process

Many companies make the mistake of hiring an SEO service for one project and then thinking they are set for months or even years. The truth is that SEO is an ongoing task you need to do if you want to continuously drive traffic to your website.

Here at conversionMOXY, our SEO team knows the work doesn’t stop when we build the website. Our team specializes not only in optimizing, but also in tracking and reporting. SEO doesn’t work overnight. However, over time, you’ll see results. How good will those results be? Well, it depends if you constantly make adjustments or not.

SEO is more of an art than a science. What works for one brand may not work as well for another. Our data team compiles reports so we can assess what is working best for you. We look at all the main website traffic statistics. However, we also do a deep dive that reveals even more information, such as:

• Reputation management: what are people saying about your brand online?
• Backlink tracking: who is linking to your website and why?
• Feature snippet tracking: is your website showing up for information when people do a voice search?
• Directory listing inclusion: which professional websites are listing your company?
• Competitor tracking and analysis: what are your competitors doing well and where are they leaving openings in the market?

Of course, we also look at conversion rate and overall return on investment (ROI). With the right SEO marketing team, you can see a very large return on investment. With the wrong one? You’re just throwing your money away.

We live in a day and age where anyone can call themselves a local SEO expert online. Work with an SEO specialist that can actually show you results, not just a self-proclaimed expert that doesn’t actually know how to drive more organic traffic. Many companies will take your money and you will never hear from them as to your results.

What are you getting for your money? Our clients know exactly what they are getting! We have monthly meetings online or face-to-face to review data from independent sources as to your results. Using this data, we will analyze the results from the prior month and create the strategy for the upcoming month. This is critical so that we can inform you as to exactly what results we are providing for your brand.

How to Avoid Hiring Local SEO Companies Near Me who Use Outdated Practices

As noted, the SEO world is constantly changing. This means that someone who was once an SEO expert may be using outdated strategies that no longer work. To stay at the top of the SEO game, you have to constantly be revising how you optimize websites.

For an example of this, think about how different Google was 10 or even 20 years ago. You probably didn’t get results that were as relevant as the results you get today. You didn’t see local businesses when you searched, and you didn’t see featured snippets at the top of your search results. SEO was a lot easier back then, and because of that, many people took advantage and used manipulative link-building and content marketing strategies.

If you are still using those same strategies, you aren’t going to see good results. In fact, Google could even blacklist you! Trust us when we say that a blacklisting by Google is one of the worst things that could happen to your website. Once Google blacklists you for breaking their terms of service by using manipulative practices, it is hard for your website to ever achieve search engine listing again.

Most professional SEO teams won’t put your website in danger to that extent, even if they are using outdated practices. However, they may be costing you a lot of money every month.

We care about every dollar you spend with us. Our goal is to constantly tweak your website, content, and social media so you see a higher return on investment every month.

SEO as Part of a Larger Digital Marketing Strategy

Last but not least, many people make the mistake of focusing on SEO alone. SEO needs to be part of a larger digital marketing plan. When all the pieces are working together, you can see the highest returns on investment.

We start with a full brand and SWOT analysis (reviewing its Strengths, Weaknesses, Opportunities and Threats) to fully understand your business. Then, we’ll work with you to develop an ongoing plan that makes sense for you, to include SEO, social media marketing, inbound marketing, paid advertising, and more. Our SEO agency customizes the plan to meet your needs perfectly.

Are you ready for a free consultation to learn more about our options? Click the link above to request a quote. Or, give us a call at 336-245-1640.