What Can A Content Creation Agency Do For Your Business?
Running a business is more than just having a great product or service. Marketing tactics help introduce your brand and convert users into customers. One popular method to attract business is to provide users with valuable information. When searching for an experienced content creation agency, choose conversionMOXY.
Common Forms Of Content
Content creation is a kind of inbound marketing. Whereas outbound marketing takes the form of advertisements, inbound marketing seeks to provide valuable information to draw in customers. While most people recognize blogs as a type of content, 4 basic classifications exist:
- Written
- Audio
- Video
- Image
Some examples of these forms include:
- Blogs
- Infographics
- Videos
- Podcasts
- White papers
- Social media posts
- Ebooks
- Newsletters
Yet, creating appealing content is only the beginning. Appropriate distribution and analytics are also necessary components. Like other types of marketing, you need a strategic plan.
Components Of A Strategic Content Marketing Plan
Creating and implementing a content marketing plan offers many great benefits for all business types:
- Develops relationships with customers
- Builds trust
- Generates leads
- Improves conversions
However, like any marketing tactic, you need a clear and strategic blueprint incorporating these key elements:
1. Objectives
The catchword here is SMART goals. You need to define specific objectives that you can measure by consumers’ actions. These goals must be achievable and relevant to your business. Finally, you need a time frame to reach your objective.
2. Defined Audience
Without an understanding of your customers, you won’t be able to craft messages that connect with them.
3. Create Content
Creating content is more than slapping together a blog post or posting pictures on social media. During this process, your company’s objectives, SEO, and audience preferences must meld into each post.
4. Choose Your Channels
Content distribution channels exist in 3 different forms:
- Owned
- Earned
- Paid
Your owned mediums include your website and social media accounts. Often, these have limited reach to current audience members.
Comparatively, earned channels utilize a 3rd party to spread your message. An example of this is reviews on Yelp or other directories.
Finally, you can pay to boost your exposure on social media or search engines.
5. Distribute Consistently
Creating and sharing content is important for building relationships with your audience. If you post occasionally, it’s harder to nurture and grow your connections.
Moreover, through customer engagement, you can find new topics for creating content. Finally, the more content you produce, the more your company is at the forefront of your customers’ minds.
6. Analytics
Search engines and social media platforms all provide analytical tools to gather data. This data provides valuable information to create even more effective content.
How To Find A Great Agency
Of course, you can create and post content for your business. Most likely, you won’t see the results you expect. First, the learning curve to optimize your content to conform to a platform’s algorithms is steep. Secondly, consistently producing quality content is very time-consuming.
Instead, hire a content creation agency to help you achieve the goals you desire. An experienced team can create a brand message with a lasting impact on your audience. Moreover, an agency can produce a multidimensional message that works across multiple channels.
But, more than that, you want an agency that understands your business and can give you a competitive advantage. While many agencies exist, conversionMOXY distinguishes itself with these important highlights:
- Customized plan
- Results-driven
- Transparency in pricing, process, and results
- Testimonials and reviews
- A strong client portfolio
- Clear communication throughout our working relationship
Content Creation Agency FAQs
If you’re ready to unleash the power of content creation, give conversionMOXY a call at 800-849-5642. Below, we answer a few common questions about content marketing.
How Do Blogs Help With SEO?
Written content creation, like blogs, can be an effective part of a marketing strategy for several reasons. Blog posts can draw in visitors for several years. Comparatively, social media posts have a lifespan of a few hours.
Furthermore, blogging can be very effective in helping SEO. In addition to providing more keywords, you also give search engines fresh content to index. It’s also a way to build backlinks and help search engines understand your website’s architecture through internal linking.
Which Social Media Platform Is the Best Place To Post Content?
Generally, the best platform depends on your goals and audience. Usually, certain industries or objectives perform better on particular social networks. Moreover, age groups or other demographic categories gravitate towards specific social media sites.
Nonetheless, Facebook has a colossal reach that stands unrivaled by any competing platform. This network has about 3 billion monthly active users. Plus, its paid platforms allow for highly targeted advertisements.
Isn’t Hiring A Content Creation Agency Expensive?
Instead of viewing an agency as an expense, consider it an investment. Hiring an experienced team helps get your brand noticed to increase conversions and sales. Some experts estimate content marketing generates 3 times more than traditional advertising while costing much less.
Moreover, your exact cost depends on your content creation plan. For example, do you have short or long-term goals? Do you want images requiring graphic designers or articles needing technical SEO writers?
ConversionMOXY Is The Answer
At conversionMOXY, we offer a free, no-obligation consultation to discuss your goals. During this meeting, we’ll talk about the best way to meet them. Then, we’ll create a unique content creation plan that fits your budget. Plus, we’re a full-service agency and can help you with all your marketing needs. Call us today at 800-849-5642 to start a conversation.