What is the Top Loyalty App for Small Business Marketing?
Do you want to build brand loyalty and retain customers? Then, you should be looking for a loyalty app for small business owners to accomplish both objectives. Don’t worry though, conversionMOXY has the answer for your small business!
Our experienced team at conversionMOXY understands all aspects of customer retention and building a comprehensive loyalty program. We will help you keep customers happy so they keep coming back! Plus, a good loyalty app that makes them happy tends to lead to great reviews as well!
Ready to get started on your loyalty program and app? Simply call us at 800-849-5642 to discuss your small business marketing needs, including loyalty and customer retention.
Keep reading our blog below for benefits and tips on loyalty programs.
5 Benefits of a Good Loyalty App for Small Business Owners
Are you searching online for a loyalty app for small business to aid your customer retention? Before you dive in on a seemingly endless search, it’s important to understand the best benefits of a good loyalty app. This will help you narrow down which ones are best suited for small businesses.
Below are the top benefits of a good loyalty app.
- Keeps customers coming back for your services or products.
- Helps the bottom line.
- Provides brand recognition.
- Creates customer engagement.
- Acts as a reminder about your business.
Now, it’s time to learn more on what to consider when building that loyalty program.
3 Factors to Consider When Building Your Loyalty Program
There are so many factors to consider when building out your loyalty program. But, we’ve worked hard to compile a list below of the major variables to think about. Those are:
- Easy for customers to use.
- Simple process for staff to implement.
- Digital option available for customers.
Easy to Use
First and foremost, you do not want your customers to have to work hard to be a part of and use your loyalty program. They should be able to easily download and start using the loyalty app. If it’s not a quick fix to their hunger pains, then they likely won’t keep using it – or even use it at all.
Simple to Implement
Similar to how you want the app and program to be easy for your customers, it is equally important your staff finds it simple to implement. After all, if a customer has to wait forever to sign up due to an employee not understanding the process it will only frustrate them. Or if your staff doesn’t know how to let people redeem rewards or prizes in-store, then you likely will have unhappy customers.
Digital options
While there was a time people loved carrying around a punch card for one or more stores, today most people are attached to their cell phones and less so to remembering to carry around a card. That is why it’s vital to have a loyalty program that has an app that people can access and use on their cell phone. If you have an older target customer base, then you might want to consider having a loyalty card as an option. However, you should still consider your main app and cards as digital.
Frequently Asked Loyalty Program and App Questions
Have more questions on how to build out a loyalty program? Or unsure how to budget for a loyalty app? We’ve got you covered with our FAQ section below. Feel free to also pick up the phone and call us at 800-849-5642. We are happy to answer all your questions on a call as well.
What makes a good loyalty program?
Most people will expect a good loyalty program to earn points and receive discounts, or even better, free products or services. Therefore, you need to ensure you have a system in place that allows people to earn points in a reasonable manner and amount of time.
A few ways to earn points are: match dollar for dollar when purchasing a product or service from your business, engage with your social media accounts, or complete a survey.
Furthermore, you need to have rewards that customers will want to earn. No one will want to sign up or keep using your loyalty program if what they will earn isn’t worthwhile. Remember, discounts are good, but free is always better! Gift cards are also a major incentive for many people.
How much does it cost to create a loyalty program for a small business?
The amount you’d spend on a loyalty program varies drastically on so many factors. At conversionMOXY we are partners with Retail Systems Inc., which means we have the ability to offer you marketing services and a loyalty program as well as a POS system. Bonus, we will help you get your POS system and loyalty program fully integrated!
What amount of my marketing budget should go towards a loyalty program?
A marketing budget is complex and needs to have enough funds for everything from your advertising to fees for your apps, like one for your loyalty program. Once you set an overall marketing budget, you can work through what funds should go towards which marketing platforms and means. A great marketing budget spreads those funds out amongst a wide number of methods.
Customer retention is a major marketing method, so you should consider allotting a decent chunk of your marketing budget to a loyalty program.
Keep Customers Coming Back Again and Again with ConversionMOXY’s Loyalty Program
Are you ready to have customers coming back again and again? Then, call our experienced marketing team at 800-849-5642 to discuss your loyalty program needs and dreams. We know the best loyalty app for small business owners and are ready to get you set up. You can also visit our website and click ‘Request a Quote’ to get started.
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