Four Features in the Best Loyalty Programs for Restaurants
If you own a restaurant, then you know how important it is to not only get new customers but maintain repeat customers. How do you do that? First and foremost, obviously you must have delicious food! You likely have that covered, so the next best way for customer retention is offering a great rewards program. Therefore, you might be searching Google for the best loyalty programs for restaurants.
Stop the never-ending online search and let conversionMOXY simplify your customer loyalty program for you! Our team has expertise in pairing restaurants with the best loyalty programs, as well as providing ideas on what makes the best rewards to keep customers coming back. Likewise, we can customize a loyalty program that fits you best.
Ready to talk to us about growing your repeat customer base? Call us today at 800-849-5642 to discuss your loyalty program.
Be sure to check out the blog below with more great information on restaurant loyalty programs.
Four Features in the Best Loyalty Programs for Restaurants
Do you want to grow your repeat customer base? Then, you need a solid customer loyalty program. You want to be sure you pick the right program and platform though. This will be one of the major touch points that your customers regularly have contact with after all.
That’s why we’ve pulled together all the features you need to look for when hunting for the best loyalty programs for restaurants. Below are those four features.
1. Easy for your staff to use
Nothing is more frustrating to a customer – or even a staff member – than taking a long time to place an order or check out. That means any loyalty program needs to be something your staff easily understands how to use and implement. From telling customers about the loyalty program to helping them sign up, it needs to be easy for every single staff member to use.
2. Easy for customers to use
Like staff, customers need to have a pleasant experience using any restaurant loyalty programs. It’s important for them to easily access their rewards. If you have a loyalty program app, then it should be very simple to use and intuitive.
3. Has an app for Android & iPhones
Currently, 90% of all phones across the world are smartphones. Furthermore, in the U.S. 92% of people have at least one smartphone. That means most people utilize apps on their phones. Consequently, having an app for your loyalty program is a huge component of customer retention. Seeing the app on their phone is a regular reminder to visit your restaurant! Additionally, you will want accessibility for the maximum number of repeat customers so the app should be available for both Android and iPhones.
4. Integrates into your P.O.S. system
Lastly, for ease-of-use, tracking purposes, and marketing efforts, you’ll want any customer loyalty programs to tie into your P.O.S. system. At conversionMOXY, we highly recommend Heartland. It integrates your loyalty program into the P.O.S. system and has an abundance of other helpful abilities.
Frequently Asked Questions on Restaurant Loyalty Programs
Still not sure if a rewards program is right for your restaurant? We’ve put together some of the commonly asked questions about loyalty programs for restaurants to help shed more light on this great marketing tool. If you have more questions or are ready to set up your customer rewards program, then call us today at 800-849-5642!
Do customer loyalty programs work?
Absolutely. Customers loved to be appreciated! Offering a customer loyalty program shows you care about them and want them to return to your establishment. It is certainly a way to gain repeat customers and build your customer retention rate.
What are the best rewards to offer customers?
Choosing your rewards doesn’t have to feel like a task. It should be fun! Try to get in your customer’s mindset and think about what they’d like to be rewarded with. You can even ask your customers on your social media or email list for feedback on what rewards they’d like to see in the program.
In the meantime, below are a few ideas:
- Branded swag
- Free food – from appetizers to entrees
- Discounts – either a % or $ off amount
How can I track my loyalty program?
Like any marketing effort you will want to know if your loyalty program is working. When you choose a P.O.S. system like Heartland that integrates into your restaurant loyalty program, it allows you to track everything. Some analytics to track are:
- Amount of customers signed up
- Frequency of rewards redemption
- If an app, how many downloads it has and how often it is used
- Amount of employees encouraging customers to sign up
What are some loyalty card examples?
From local chains to large, national chains and even many franchises, many restaurants utilize loyalty programs as part of the customer retention plans. Here are a few restaurants that have customer loyalty programs:
Stop Searching for the Best Loyalty Programs for Restaurants – Let conversionMOXY Help!
When you hire our restaurant marketing experts at conversionMOXY, you can stop your online search for the best loyalty programs for restaurants. We’ve got you covered. We will work with you every step of the process from choosing a loyalty program to tracking the various metrics in the program. Moreover, we help design marketing plans as well. Call us at 800-849-5642 to discuss your customer retention needs and what you are looking for in a restaurant loyalty program.
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