What is a Custom Loyalty Program & Why Should I Have One?
Loyalty is everything to a small business or restaurant owner. It is what keeps customers coming back, why they share reviews, and makes or breaks if they tell all their friends about your business. If you are looking to build strong support from your customers, then a custom loyalty program is the perfect solution to do so.
Not sure what this entails? Don’t worry! At conversionMOXY, we have you covered on all aspects of loyalty programs in our latest blog. From what the program should include to setting it up, we understand the ins and outs of a successful loyalty program. Ready to build your own unique loyalty program or still have questions? Simply, give us a call at 336-245-1640 and we are happy to assist.
What is a Custom Loyalty Program?
If you own a restaurant, shop, or business, you might be wondering what exactly a custom loyalty program is. That is a great question. At it’s core it is a program crafted exclusively to your business, services, and products to reward your loyal customers. It is how a business shows their customers that they appreciate them!
Some components of a good loyalty program include:
- Mass email platform & campaigns
- Custom app
- Birthday gift
- Milestone gifts
- Social media
Now, we will break down each of the above components to teach you a little more about a custom loyalty program.
Mass Email Platform & Campaigns
Keeping your loyal customers informed is crucial. For example, if you are running a special or promotion, they should be the first to know! Utilizing a mass email platform is the best way to do this. It reaches a large audience of people that know about your restaurant or business and most would have visited your establishment before.
It is crucial to set different and regular campaigns in your email platform. You will want to cover a variety of topics and ideas. A few potential email campaigns to consider are:
- Sporting events – A great one for restaurants that offer takeout!
- Sale or promotion
- New service or product launch
So many restaurants are utilizing apps for their loyalty program. Plus, it is a great way for restaurants to get online orders for pick up or curbside services. Customers love when they can track points in apps!
This item is a huge hit for loyalty program. Who doesn’t like receiving something free or a discount for their birthday? Restaurants and shops often have great success with birthday gift campaigns. Just be sure the giveaway is enough to attract customers. For instance, a free dessert or appetizer is a popular choice for restaurants. Or, for small businesses, a coupon for a percent or dollar amount is usually successful. Keep in mind not everyone will redeem them so do not feel like you will be giving away a ton of free products or services!
Customers want to feel appreciated. Milestone gifts allow them to feel appreciated and keeps them engaged with your brand and business. For this type of gift, customers earn freebies after spending a certain amount with your business. One example is with movie theaters that have loyalty programs. For instance, once a customer reaches X number of points, they get a free popcorn or drink.
It is crucial to share about your loyalty program on social media! You want to let people know that not only does it exist but also to inform them about items they will earn or get for free by joining your loyalty program. Likewise, it’s a great place to collect reviews and photos from customers to possibly work into your custom loyalty program.
Frequently Asked Questions
We have covered all the basics of custom loyalty programs. Now, we want to dive into some of the common questions we hear from clients that are launching this powerful marketing tactic. Still have more questions after reading this blog? Simply give us a call at 336-245-1640 and we are happy to fully discuss all the ins and outs of our loyalty programs.
What are the benefits of a customer loyalty program?
Restaurants and small businesses reap many rewards themselves when they reward loyal customers. A few benefits of a customer loyalty program include:
- Increased awareness of your brand
- Retain more customers
- Better chances of word-of-mouth marketing by customers
- Increased sales with repeat customers
These are only some of the many benefits a loyalty program offers a business.
How to set up a successful loyalty program?
At conversionMOXY, we carefully tailor every loyalty program to match our client’s needs, interests, and services or products. Consequently, we understand that what works for one restaurant or business might not necessarily work for another. This level of customization and strategy is what truly makes a loyalty program successful! It is also important to track all our efforts. At conversionMOXY, we pride ourselves on our tracking measures!
What does it cost to set up and run a custom loyalty program?
Since all our services, including loyalty programs, are highly customized that means there is no one set price. Some factors that impact price for a custom loyalty program include:
- Scope of loyalty program needed
- Number of campaigns
- Size of customer base
- Number of locations for the restaurant or business
These are merely a few pieces that factor into a price for your custom loyalty program. In our free consultations, we will discuss all your needs fully then provide you with an in-depth quote afterwards
Dazzle and Retain Your Customers with a Custom Loyalty Program
Impress your customers and continue to give them a reason to visit your restaurant or business with a custom loyalty program! Get ready to enhance your marketing efforts and strategies by discussing a loyalty program with us that is completely unique to your needs. Call us at 336-245-1640 to set up a consultation!