National SEO Companies – Don’t Miss Out On Valuable Traffic
Growing your brand awareness to a wider audience is the goal of any company. If you’re seeking to extend your brand outside of your regional area, you’ll need to employ national SEO tactics. When deciding among national SEO companies, select the team at conversionMOXY.
Websites Are Necessary In Today’s Digital World
All businesses should have a website for many reasons:
- Your company appears unprofessional without one
- People are searching online for companies/products
- Attracts new customers
- Helps build customer relationships
Sometimes, business owners try to build their websites. Often, the appeal of drag and drop website builders lures many with the ease of setting up a site. Yet, building a website doesn’t guarantee your success.
With over 1.88 billion websites on the internet, how will potential customers find your site?
This is the basis of SEO or search engine optimization. Search engines use complicated mathematical formulas, algorithms, to rank websites. When a user posts a query, the search engine will return results that best follow its algorithm.
Types Of SEO
Generally, you’ll find 3 types of search engine optimization:
- On-page SEO
- Off-page SEO
- Technical SEO
Basically, on-page SEO relates to your use of a specific keyword in your copy and meta tags. Each page of your website must target a different keyword. Using the exact same keyword for all your pages results in competing against yourself. Thus, your pages will have a lower click-through rate, diminished authority, and lower conversion rates.
Typically, most off-page SEO relates to the creation of high-quality backlinks. These are connections from another website to yours. When another quality site links to yours, it shows the search engine that your site has authority.
Finally, technical SEO goes to the heart of a user’s experience (UX). The site should load fast and be easy to navigate. Moreover, your site must be responsive, adjusting to the screen size of the user. Additionally, search engines demand security for their users in the form of an SSL certificate.
What’s The Difference Between Local And National SEO?
Both local and national SEO are part of an overall strategy to help your rank higher in search engine results. Thus, you’ll find the same fundamentals in your overall plan:
- Targeting certain keywords
- Content creation around these keywords
- Link building
However, national SEO targets consumers on a global level, whereas local SEO pursues customers within a smaller geographical area. Thus, your choice of keywords will be slightly different. Whereas local SEO will employ the name of your location, national SEO uses more general keywords.
National SEO Companies Prevent Costly Errors
Ultimately, your company cannot sustain many costly mistakes. Trying to manage SEO on your own often results in one of those expensive errors.
Often, marketing firms will talk about penalties imposed by a search engine for failing to play by the rules. However, your website can suffer for not staying abreast of the latest best practices.
For example, search engines constantly change algorithms to provide a better user experience. Sometimes, these are minor changes, other times major.
Any change to the algorithm can hurt your ranking. Furthermore, you may not even know your ranking has decreased.
Rooting out the cause of your decrease in ranking can be difficult for a nonprofessional to diagnose. That’s why you need the experience and expertise of an SEO firm. ConversionMOXY is a full-service marketing firm with tools, resources, and strategies to keep your website ahead of changing algorithms.
Moreover, Expertise has again named us as one of the best advertising agencies in Raleigh, NC for 2021. With over 2,200 #1 ranked keywords and over 5,800 page 1 ranked keywords, we know how to get results.
FAQs To Help You Sort Through Your Choices
Undoubtedly, you can choose from many national SEO companies to strategize your campaign. Thus, we’ve put together some of our most commonly asked questions to help you sort through your options.
What Types Of Businesses Benefit From A National SEO Strategy?
Any type of business that operates on a national or global level can benefit. This includes businesses with multiple locations and e-commerce sites.
What Is The Time Frame For Ranking In Google?
Unfortunately, there’s no magical formula for ranking in Google. Moreover, beware of any company promising you a guaranteed #1 ranking. Some of these companies engage in unethical practices which will hurt your site in the long run.
Many variables such as the level of competition and your budget help determine how quickly your efforts pay off. For example, search engines love fresh content. Each time you publish a new blog article on your site, the search engine will visit your site. This allows you to improve your ranking.
While we don’t offer a guaranteed result, we do offer trackable results. With a personalized dashboard, you’ll be able to see your progress. Our dashboard will show you growth in traffic along with conversions.
What Is The Cost of An SEO Strategy?
Some marketing firms give a universal price for an SEO strategy. We don’t. Instead, we build a strategy based on your needs and budget.
We begin with a review of your current marketing strategy. Then, we’ll discuss your goals and the means to achieve them. Finally, we’ll choose the tools we need and give you an estimated time frame for results.
Do You Handle Other Aspects Of Marketing?
Absolutely! ConversionMOXY is a full-service marketing firm with a large portfolio of tools:
- Website design
- Social media
- Pay per clicks
- Content generation
- Brand awareness
- And more!
Call us today at 336-245-1640 to schedule your free consultation.