Why & How to Advertise Online – Everything You Need to Know!
If you own a business, then you have likely wondered how to advertise online successfully. There are many platforms to promote a business online, so it is often overwhelming to consider which to use. Consequently, for any online ad to be successful you need to know a few important pieces of information. Luckily, we discuss everything related to online advertising that you need to know in our latest FAQ-style conversionMOXY blog below.
If you are still unsure about online advertising after reading this blog, do not panic. We are here to help you throughout the entire process! Simply, give us a call at 336-245-1640 to discuss your marketing needs and budget. From there we can get you a free cost estimate on advertising services carefully tailored to your business.
Why Should My Business Advertise Online?
First, you need to know why you should even advertise online. Simply put, everyone is searching for what they need or want online. Did you know that Google alone receives over 40,000 search inquiries every second? If you conducted the math on this, then that means search queries a day are somewhere around 3.5 billion and they end up being around 1.2 trillion in a year. With that volume of searches, you are now probably seeing why a business needs an online presence to thrive in today’s digital world!
Advertising is the fastest route to gain visibility online. Search engine optimization is a great long-term way to rank well on search engine, like Google, results. However, it takes time. In some instances, it will take several months or longer to rank well on search engines for key terms. Therefore, online advertising is a popular marketing choice among businesses who want to get their name out there now to bring in customers quickly.
Where Can I Advertise My Business Online?
There are two major digital places to run online ads. Those are:
- Search Engines
- Social Media
Search Engines
As of February 2021, Google continued to dominate the search engine market at a whopping 92.05 percent. Therefore, it is no surprise that Google dominates the search engine world. What does this mean for your business? If you plan to run ads on search engines, then Google is the place to do so.
On Google Ads (previously known as Google Adwords), there are two different types of ads to run, which are:
- Search Advertising with Google
- Display Advertising with Google
Consider Google Search Advertising
Have you ever searched something on Google and noticed those top results have a little Ad icon in a green box? Those are Google text ads. They are simple as far as ads go since it is all text. Searchers see a title, link, and a truly short blurb of text. It is a great way to place well in search results.
Targeted Google Display Advertising
The two most powerful factors of Google Display ads are their display network coverage and extensive segmenting and targeting. They have a huge online network where they display all their ads. Google estimates that coverage reaches over 90 percent of all internet users. Secondly, their display ads are portrayed on sites related to the behaviors of your target audience. This means the ads display to people that would likely look for your product or service.
Social Media
Do you know how many people are on some type of social media? We do. It is an astounding almost 4 billion people! In 2020, there were currently 3.96 billion people on social media. This number was up almost double from five years ago in 2015. At the rate people love viewing videos, liking posts, and sharing about their lives, it is doubtful this number will go down any time soon. If anything, it will continue to increase at a rapid pace. After reading that massive number of people on these platforms, it should not be a shocker most marketing professionals recommend running ads on some type of social media.
How Much Does an Online Ad Cost?
There is no one set cost for online ads. It varies greatly based on your objectives and budget. Most online advertising is based on a pay-per-click method. Thus, we typically work with an overall budget, usually a monthly amount, and base our click bids to fit within that budget. During our consultation, we discuss ad budget in-depth and what might work best for your business. We also conduct extensive reporting to ensure the ads work and determine if any adjustments are needed on the ad campaign.
Will I Know if My Online Ads Work?
Remember that extensive reporting mentioned right above? That is how you know if your online ads work or not. Some of marketing is trial-and-error. In some instances, we might find a particular ad design or target audience is not the right fit. We immediately make the changes necessary to get that ad on track. That is one of the major benefits of our in-depth tracking reports. It allows us to quickly see what does, and does not, work!
Let conversionMOXY Show You How to Advertise Online Today!
You do not need to search ‘how to advertise online’ any longer. conversionMOXY is here to help you run stellar ads to increase brand awareness and gain new customers! We not only design, set up, and track ads for our clients, but carefully walk them through our advertising processes. Additionally, we often meet or talk with our clients monthly to discuss their ever-changing ad and business needs. Call us today at 336-245-1640 to talk with one of our experienced advertising experts about your online ad needs.