Proven Results From The SEO Company Raleigh Businesses Trust
Today’s consumers are searching through the internet on their home computers and smartphones to find products and services. Therefore, in our technological world, it’s almost impossible for a business to succeed without a website. However, simply setting up a website isn’t enough. You must use search engine optimization so consumers can find your site. When searching for professional SEO company Raleigh, NC businesses trust, choose conversionMOXY.
We’re a full-service marketing agency with a large portfolio of tools to help your business succeed. Supporting both traditional and digital advertising, we can help you achieve your goals. Our team has an established performance history focused on getting you results. Plus, we back everything we do with data, so you can easily see your ROI.
How Much Should A Business Budget For SEO?
While this is a simple question, it doesn’t have a simple answer. Businesses are unique entities. Giving a generalized dollar amount or percentage is a terrible way to set a budget. What may work for your industry may be insufficient for another.
Moreover, your return on investment (ROI) offsets the money you spend on an SEO campaign. Your ROI is one measure of your company’s revenue. Attracting the right audience and providing a good user experience on your site, can help increase your earnings. Typically, one of the first indicators of a successful SEO campaign is an increase in organic traffic.
Done correctly, an SEO campaign can generate a significant amount of revenue. Some studies suggest you can earn 2x more revenue per employee with an effective SEO campaign. However, your website should be more than just a generator of earnings.
It’s also a place to build a relationship with your potential customer. Consumers want to do business with people they trust. Your site provides valuable information to the consumer: who you are, your products or services, and contact information. It serves as a portal to ask questions on any day at any time.
However, beware of so-called SEO experts who guarantee you first page results for a minimum investment. You should avoid these types of agencies. Sometimes, these agencies engage in practices that could ultimately negatively affect your website.
Furthermore, first page results won’t guarantee revenue. Sure, first page results may generate a lot of traffic. But is it the right kind of traffic, your target audience? Traffic alone doesn’t guarantee you’ll get customers willing to spend money. Moreover, you may find yourself spending a lot of money ranking for a keyword offering a low return.
Begin With A Comprehensive Marketing Plan
The first step in developing your budget for an SEO strategy is to determine your goal. An SEO campaign can seek to increase brand awareness, increase organic traffic, or lead acquisition. Without a goal, your strategy won’t have a focus and you’ll end up wasting valuable resources.
When you work with us, we start with a review of your current strategy. Has your website been underperforming? Perhaps, it’s time for a redesign with a new modern look. Or, maybe you need a backlink audit to remove spammy links.
After a review of your current marketing program, we’ll develop a solution to fuel growth. We’ll show you tools we can use to achieve success while keeping your budget in mind. Plus, we back all of our efforts with data, so you can see the results.
It’s one of the reasons Expertise named us one of the best advertising agencies in Raleigh. We’re dedicated to helping your business grow.
What’s Involved With Search Engine Optimization (SEO)?
The internet consists of billions of pieces of information. It would be impossible to find anything without some type of organization. Search engines organize or index this information with mathematical formulas called algorithms.
Building your website to conform to these algorithms is the basis of search engine optimization (SEO). Some optimization is technical. The technical aspects of SEO often involve user experience:
- Fast loading
- Mobile friendly
- Easy navigation
In our super busy culture, no one wants to wait for a web page to load. Thus, if your site takes more than 3 seconds to load, expect your customers to leave for a competitor.
Unfortunately, if you don’t have a mobile-friendly site, your ranking will be lower. Consumers love their smartphones and carry them everywhere. With the internet always at hand, shoppers search for local businesses, reviews, and special deals. This explosion of smartphone use has not gone unnoticed. Thus, in September 2020, Google switched to mobile-first indexing for all websites.
Furthermore, easy navigation through the pages of your website is crucial. Once a customer lands on your website, it should be easy for your visitor to find information. No one likes to sift through pages of a webpage looking for answers. Not even search engines. Thus, your website must be easy to navigate with a clear path to follow to find content.
Finally, in this age of computer hackers, consumers want to know their information is safe. Having an SSL certificate is a must. This technology encrypts communications so that personal information securely travels through the internet.
Keyword Research Seems Easy
Other aspects of SEO help search engines find your website so that you show up in search results. Search engines sift through content to find words that give clues about the topic of your content. Knowing which words to use and where to place them, is the expertise of an SEO agency.
These words or ideas, known as keywords, are the same words consumers use to search for your products or services. You can find numerous free keyword generators online. However, many don’t take into account search volume or difficulty.
Keywords can be simple or short-tailed like “women’s boots”. Or they can be more specific long-tailed keywords like “women’s leather winter boots for sale”. Short tail keywords tend to be harder to rank for and more competitive. However, simply choosing any long-tailed keyword does guarantee success either. If no one is searching for your long-tailed keyword, you’re wasting your SEO efforts.
An existing business with an online presence will have some historical data to utilize to create a new campaign. Both Google Search Console and Analytics give insight into some of the search terms consumers are already using. We can see which terms are generating the most click-through rates and conversions. When we find underperforming pages, we can reoptimize these pages for SEO.
What if you’re a brand-new business with no company historical data? We can still use industry data to build a framework. Google Trends will give us search interest on particular keywords. At conversionMOXY, we also use other modern technology to find the best keywords for your business.
Building Pages That Convert Users Into Customers
Generating organic traffic is crucial but it’s only part of the equation. You also need users to convert into customers. Once consumers land on your website, you want them to take some type of action:
- Buy your product
- Download an ebook
- Sign up for your newsletter
- Watch a video
- Follow on social media
- Try a free product
Thus, you want to set up pages that will draw users deeper into the sales funnel. These pages, called landing pages, have a single call to action enticing the user to take. By offering a freebie, you encourage potential customers to find out more about your business.
Landing pages should be set up differently than your home page or product pages. Whereas your product pages give information about your products, your landing pages convert shoppers into customers. With expertly crafted landing pages, you can increase your conversion rates and lower your cost of acquiring new customers.
What Are Local SEO Services And How Does It Differ From Traditional SEO?
In 1992, IBM released the very first version of the smartphone. Bulky and with limited battery life, this version wasn’t very popular even though it was a technological breakthrough. Fifteen years later, Apple introduced its first iPhone and turned the world upside down. Since then, smartphone use has exploded with an estimated 3.8 billion users projected for 2021.
The increase in smartphone use has also increased local search queries. Consumers use their smartphones to find businesses and services within their area. These queries for nearby businesses fuel search engines indexing for local SEO. When you optimize your website for local SEO, you have the opportunity to show up in Google’s Map Pack. The Map Pack is location-based results that show up at the top of page 1.
The first step is to claim and optimize your listing in Google My Business. Complete your core business information like name, address, phone number, and website. Google will index this information with an algorithm specific to your location.
You also need to write a brief description of your business. Here you have an opportunity to include keywords to help with your overall marketing strategy. Finally, be sure to upload a photo representing your company.
Optimizing for local SEO allows you to also employ geofencing. This is a powerful marketing tool directly targeted to consumers in proximity to your store. Geofencing has a high conversion rate because you send an offer to shoppers who are ready and willing to make a purchase.
Want to see what conversionMOXY can do for your business? We’d love to chat! Call us at 919-825-3197. Let us know what you’re interested in, and we’ll get the process started.
Managing Your Online Presence Is An Ongoing Process
Many people mistakenly believe that once you set up your website, you can sit back and relax. Nothing can be further from the truth. Algorithms are constantly changing, requiring you to keep up with the latest best practices.
A website must incorporate graphic design with stunning images to capture the user’s attention. Plus, you must write engaging and persuasive copy to entice your customer to take action. At the same time, you must keep your eye on changing algorithms to ensure staying visible in searches.
It also includes a social media presence on the platform where you can find your target audience. Your ideal client often predominantly chooses a particular social media platform. Sending your company’s message to the wrong platform wastes your time and energy.
Finally, in any business, a negative review is bound to occur. Responding and handling negative reviews can actually positively impact your business. Of course, accumulating and highlighting positive reviews helps build social proof.
Keeping up with algorithm changes, posting on social media, and content generation is a time-consuming process. Undertaking these tasks can divert valuable resources from the running of your business. Instead, hire the SEO company Raleigh businesses trust, conversionMOXY. We can manage all aspects of your online presence.
- Web design
- Content generation
- Paid advertising
- Social Media
- Online reviews
We’re A Highly Effective SEO Company Raleigh Businesses Depend On
Running a successful business is challenging. Staying abreast of all the search engine algorithm changes is even more demanding. Hiring an SEO expert can free up your time to concentrate on the more important aspects of running your company. When searching for a local SEO company Raleigh businesses trust, choose conversionMOXY.
We utilize cutting-edge technology to help grow your business. From keyword research to auditing your backlinks, we’ll improve your SEO efforts. Plus, you’ll receive a detailed report each month highlighting the results of our strategy.
After meeting with you, we’ll develop a solid plan assessing the strengths, weaknesses, and opportunities of your business. Moreover, we’ll continually evaluate your plan for effectiveness as markets and technology change. Additionally, we can support you in traditional forms of advertising as well as digital.
Let’s start a conversation today by calling us at 919-825-3197. Every day you operate your business without a clear SEO strategy is just a waste of effort.