SEO Services Suitable for Hospitals and ClinicsFinally, Merriam-Webster recognizes the abbreviation of SEO in their dictionary. Otherwise known as search engine optimization, it defines the process of how search engines calculate and deliver data. Essentially, data delivered is the content that appears when you type a query into Google and other search engines. For instance, if a potential client types in “hospital clinics near me,” they receive thousands of results. Generally, searchers only pay attention to the first few pages or so. To ensure that your business shows up on these key pages, you need elite SEO services guiding traffic. Fortunately, conversionMOXY does that and much more.
Understanding SEO ServicesSince SEO services are a complex process, let’s explore key strategies involved. Basically, you have an audience of potential clients needing to find you. The goal of you and your marketing team is to make sure that they do. Keep in mind, your competitors’ content is trying to capture their attention as well. Therefore, you need to optimize every avenue possible. From search engines and social media to business listings, you must build a solid and reliable presence. First, we’ll begin with optimizing search results on Google. Our team uses the same advanced technology utilized by FedEX, REI, Ticket Master and Panasonic just to name a few. Implementing broad data, we make decisions on keywords, prime URLs, write custom content and more. Consequently, we gain you high ranking on search engines.
Online Steps to Market Your Hospital or ClinicHowever, our efforts don’t, and shouldn’t, end there. We take a complete approach to reach your audience at all levels, including social media and other platforms. To do so, we incorporate numerous steps. 1. Plan In this stage, we provide extensive research into your competition. Then, we perform a full-site audit of your web presence. Based on our findings, we develop a complete strategy. Essentially, this is the backbone of your campaign. Accordingly, this includes keyword strategies as well as directory listings and back-link integration. 2. Build Next, our experienced SEO technicians clean up items found during your audit that may damage your business’ search results. Additionally, we work with your marketing team to improve call-to-action items. At this point, we also correct any inaccurate listings and create over 65 listings on high-value sites. Moreover, we utilize ReviewMOXY to monitor your online reviews, which are a key factor in a consumer’s decision-making process. 3. Drive Finally, we focus on site content. After all, establishing your brand as a trusted source for your audience is the most important element of SEO. Likewise, our team integrates search-engine-friendly back-links into your site. Similarly, diverse marketing material builds your brand as well. Therefore, we continually add new content to social media and video platforms.
Local Business ListingsUltimately, local and national business listings are imperative as well. In fact, optimized business listings are the foundation of our SEO packages. We focus on multiple techniques to increase your rank. For instance, ensuring that your NAP data (Name, Address, Phone Number) is consistent is key for your website’s search ranking. Whether you are a local or a national business, local directories are the primary step in SEO strategy. Our software monitors listings and suppresses duplicates. Likewise, we update listings on a regular basis. Important to note, it is imperative to focus also on quality and not volume alone. With this in mind, we prepare professional content to increase your ranking on:
- Search engines-Google, Yahoo!, Bing
- Local online directories – Yelp, Angie’s List, Foursquare
- Mobile devices – iPhone, Android, etc.
- GPS & navigation systems
- Social media sites – Facebook, Twitter, Google Plus, LinkedIn, etc.
- 411 directories