Our Web Design Winston Salem Team Turns Clicks into Leads
When you need a new website, a traditional website design company may not be your best option. Sure, their graphic design team can put together some gorgeous visuals, but unless they have digital marketing experience, no one will see your new, expensive website. Having a beautiful website doesn’t matter if no one visits it. Your business needs web design Winston Salem residents (or your local residents wherever you do business) will actually use to learn more about your offerings.
Look for website design experts who also understand branding, user experience, paid ads, organic traffic, and reporting as we do at conversionMOXY. We can help you turn clicks into customers by building a custom website and creating digital marketing that actually works.
Always Start with a Strong Brand Identity
Before we start building your new website and helping you get traffic, we need to understand your brand. This is about more than what items you sell or services you provide. Your brand identity is about how you position yourself in the market.
When you first started your business, you probably gave a lot of thought to branding, even if you didn’t realize it at the time. You thought about your name, logo, colors, and other visual aspects of your brand. Additionally, you probably gave some thought to your target market, and what qualities you wanted people to associate with your business.
Have you thought about these things since day one?
More businesses need to reevaluate their branding at least every few years. Even large corporations do this from time to time. We’ve all found it jarring when a business we frequent suddenly has a new look or logo!
Sometimes, it makes sense to pivot if you discover new strengths and weaknesses. Other times, it makes sense to strengthen your current brand. Either way, we’ll help you discover what you are doing well and where your branding needs work.
We use your branding to create preliminary designs for your new website. When a customer visits your custom website, you want them to be able to distinctly identify that it is yours.
The Best Web Design Considers the User Experience
Your visual brand identity maybe be what you see reflected in your new website, but for our web development team it is only the start. We also heavily consider the user experience when a new customer comes to your website for the first time.
You can think of user experience as an extension of your customer service. It doesn’t matter if you have the best products or services on the market. If you don’t also have great customer service, your business will fail. The same is true for your website. You want every customer to have a great user experience.
We’ll make sure that your website visitors can:
- Quickly find the information they need
- Easily contact you to request more information
- Navigate your website to read about different products or services
- Find information no matter what device they are using (laptop, cell phone, tablet, desktop, etc.)
We’ve all visited websites that are frustrating to use. Most of the time, you’ll click away and find a new option if the user interface on a website doesn’t allow you to easily find the information you need. Those are lost sales, and they happen every day to businesses who do not put thought into their user interface.
In many cases, we see business owners who are too close to the project. Remember, you are typically not your own target market. We do research and testing to ensure that potential customers find your website easy to use.
Google is King for Both Paid Ads and Organic Traffic
“If you build it, they will come.” We’re sorry to say this doesn’t hold true for websites. You can have the most beautiful, functional website in the world, but if you aren’t actively driving traffic to it, what is the point?
When it comes to driving traffic to your website, Google is key. They are the king of search engines, and have both paid and organic opportunities for websites to attract new customers. The conversionMOXY team is well-versed in understanding how Google works, starting with paid ads.
With a new website, Google’s paid ads are the best way to get more traffic quickly. We know how to help you get organic (i.e. free!) traffic to your website as well, but that won’t happen overnight. While you’re waiting for that organic traffic to start arriving, we can optimize your paid advertising.
First, we’ll set up Google’s search engine ads for you if you aren’t already using them. This allows us to target certain keywords, so you’re only paying for people who are actually looking for your products or services. Your website will appear in the search results when people use certain keywords. You pay per click, and we’ll fine-tune your ads so you are paying the lowest amount possible.
Then, we’ll set up Google Display Ads. Google estimates that their display ads reach over 90% of all internet users! With display ads, we’ll create images and videos to promote your business. These ads show up on other websites that are part of the Google Ads program. Think of them as mini billboards that attract the exact target market you have in mind.
Social Advertising Identifies Your Target Audience
While Google is certainly a powerful advertising platform, we can also help you optimize your social media presence through both organic and paid posts. Does it ever feel like you are wasting your time on social media? Do you spend hours writing a post on Facebook only to get little interaction and no traffic back to your website? With our social media marketing help, those frustrations can be a thing of the past.
Not every social media platform is right for every business. We’ll help you identify the platforms your target market tends to use the most. Facebook is a good place to start, but we can also consider campaigns on Instagram, LinkedIn, Twitter, and more. Often, it makes sense to focus most of your attention and advertising dollars on the one or two platforms that matter most.
Social media advertising is all about targeting the right people. This isn’t as intuitive as you may think! Our team has years of experience understanding the ins and outs of social advertising, so we can help you get results. We have the most sophisticated software available to provide us with the analytics to help make advertising decisions. You’ll see a higher return on investment (ROI) because we monitor and analyze the data. We’ll make tweaks to help you see better results over time.
We Use Retargeting to Find Interested Customers
Has this every happened to you: You research something you want to buy, like a new toaster, and then suddenly ads for new toasters are popping up everywhere you go? Or maybe you visited a specific toaster company’s website and suddenly you keep seeing ads for that toaster company everywhere?
Don’t worry; this isn’t just a creepy coincidence. This is due to an advertising method called “retargeting.”
People are more likely to buy your products or hire you if they hear about you more than once. In fact, there’s an old marketing guideline from the 1930s called “The Rule of 7” which states that you need to reach a person seven times before they become a customer. Some experts today believe that this number is even higher due to the large number of ads we experience on a daily basis.
With retargeting, companies like Google and Facebook track users’ activity across the internet. Then, they show ads for companies that already interest you. If someone browses your website, we can place retargeting ads on Facebook, for example, to remind them to call you or make a purchase. These ads are typically very effective.
As with our other types of ads, we will continually monitor performance and make small changes to improve your ROI. With higher conversion rates and lower costs, you can outperform the competition.
Search Engine Optimization Is Your Long-Term Goal
Paid ads are the best way to get a quick infusion of traffic to your new website. However, we know that it is every business owner’s dream to not pay for traffic at all. With the right marketing strategy, we can help you achieve this goal.
Instead of paying for traffic, we’ll use search engine optimization (SEO) techniques to attract new visitors. Basically, this kind of optimization tells Google and other search engines that you’re a high-quality resource for certain topics. Therefore, when people search for those topics, Google will display your website. After all, Google wants to show the best results possible.
Our content team will analyze the search engine activity in your industry to create the best plan of attack. Then, we’ll build landing pages and write blog posts using keywords that make sense for your target audience. Most people do not see huge changes overnight, which is why we recommend ad spending first. However, over time, proper optimization can bring in even more traffic than ads.
Along with content, we use other SEO techniques, such as making your website faster and creating a site map for search engines. When combined with optimized content, these techniques will bring organic traffic to your website. The best part? Not only is the traffic free, but it also builds over time. SEO is one of the best investments you can make in your website.
Attracting Local Customers
We understand that some businesses are hyper local. In other words, you may not want website traffic from the other side of the country, since those people will never become customers. If this describes your business, we can help you get more local visitors to your website. We take this into consideration as we are planning your website design, paid ads, and SEO.
For example, maybe you run a car wash here in Winston-Salem, North Carolina, which is the location of our home office. Unless they are visiting from out of town, someone from Philadelphia, Pennsylvania will never visit your car wash. So, their visits to your website don’t really help you grow as a business.
While we do work with many businesses in the North Carolina Piedmont Triad, we can help you find local business wherever you are located. We also have offices in Raleigh and Atlanta, but we help businesses from across the country attract local audiences. And if your business isn’t location-dependent? Yes, we can help you too!
If You Aren’t Tracking, You Can’t Grow
As we’ve noted previously, we track your traffic so we can see what’s working and what’s not. This allows us to make changes to your website to meet your specific needs. Every client is different for us, so we don’t provide cookie-cutter solutions. We create a custom website marketing plan that works for you.
We don’t just track how people are finding your website, which is just a first step. It’s also important to track which visitors turn into real leads. Then, we look at which leads turn into real customers. After all, you can’t pay the bills with website visitors. Sometimes, a certain ad will bring in a lot of visitors, but very few leads or sales. Another ad might bring in fewer visitors, but all of them become customers. So, we’ll look at what gives you the most bang for your buck. We include you in these decisions through a monthly meeting. On-site, or with a web meeting, we will review the data from the prior month and create a strategy for the following month. By reviewing results monthly, you are never spending money on a campaign that doesn’t work. You get feedback right away as to the success of our work.
Many digital marketing companies will take your money and never tell you exactly how they are spending your ad money or what the exact results were for your investment.
In addition to tracking your website analytics, we can also assist with tracking:
- Online leads, such as calls
- Your competitors
- Reputation – what people are saying about your company
- Your inclusion in business directories
This isn’t a complete list! We tailor your reports based on what matters most to you.
Ready to Have Our Web Design Winston Salem Team Work For You?
At conversionMOXY, we know that your time is valuable. Let us do the hard work running your digital marketing so you can focus on what really matters – providing great products and services to your customers. Our web design Winston Salem team can help you attract both local and national (or even international!) visitors, based on what is best for your business. Click the “Request a Quote” button above to begin.