Are You Wondering What is Google SGE? We Have the Answers!
If you own a business or are an entrepreneur, then you are likely wondering what is Google SGE? Furthermore, you will want to know how it will impact your business and how to make it work for you. Thankfully, conversionMOXY has compiled this comprehensive Q&A style blog on SGE to answer all your questions.
From detailing exactly what is SGE to tips in incorporating it into your search engine optimization strategies, we hope this blog answers all your questions. But if not, we are only a phone call away. Simply call us at 800-849-5642 and we are happy to answer any of your marketing questions.
Keep reading to learn more about SGE and its impact on marketing efforts.
What is Google SGE?
First and foremost, before diving into SGE you need to answer an important question. What is Google SGE? SGE stands for Search Generative Experience. The beta version was launched by Google Labs in May 2023. One year later in May 2024 Google announced the name change to AI Overviews.
The goal of SGE is to have Google search results feel more personalized and useful for every user. The long-term goal is for a more holistic understanding of a search topic. For example, when someone searches ‘How do I change my windshield wipers’, the steps automatically appear at the top of the search results. Therefore, an extra click to a link to find this information isn’t required.
How Do I Access SGE?
You must first meet all the seven requirements below, including ensuring it’s turned on in Google Labs, in order to access SGE, now known as AI Overviews.
Anytime you conduct a search on Google that pulls SGE results it’ll show at the top of the query. You will notice it has a diamond beside it and a slightly blue hue at the top of that result.
Why Can’t I See SGE on Google Search Results?
Below are the top seven requirements to use or activate SGE (AI Overviews), in Google search results.
- Logged into a personal, not workplace, Google account.
- Must be 18 years or older.
- Using a regular search tab, not an incognito tab.
- Must be turned on in Labs.
- Searching on Google App, Device, Chrome, Firefox, or Opera.
- Conducting a search where this type of data is useful and pullable.
- Not searching in a country that supports it. (Currently it is available in over 120 countries and territories)
If these requirements aren’t met, then that is most likely the reason you aren’t able to see SGE in search results.
Does SGE Make SEO Obsolete?
Since these results do not require a searcher to click a link, it’s reasonable to think Search Engine Optimization (SEO) is becoming obsolete. However, this is not true.
When planning out your content creation and blogs it is important to still factor in SEO guidelines as well as AI ones.
What Are Some Marketing Strategies to Allow For Optimization on SGE Results?
This is a great, but complex question! There is no easy or one answer. Instead it’s important to focus on what you can control and do.
Here are some strategies our expert marketing and content writer team utilize to factor SGE and Generative AI
- Carefully tailor content to answer any questions related to a search topic.
- Build trust throughout the content by establishing expertise on that subject.
- Provide informative content that flows naturally on blogs or webpages.
- Keep the user’s search intent in mind when writing high quality content.
Does conversionMOXY Offer Writing and Marketing Services that Incorporate SGE Results?
Absolutely! As a marketing agency we are constantly keeping an eye on all the new aspects Google incorporates into search results, like AI Overviews. In fact, we’ve been doing this for a while before SGE was even officially announced.
Our expert SEO bloggers always write custom, non-generic blogs. We always take into account that Google is enabling greater personalization into search results.
On all SEO blogs we create engaging meta descriptions with encouraging calls to action. We also use engaging imagery that is properly tagged with meta titles.
Finally, we are experts in keywords and key phrases, which is a huge part of ranking well in search queries. We conduct extensive research to find key phrases that match your business needs and target audience. Furthermore, we never conduct keyword stuffing.
We not only know how to do SEO, but do it right. Our goal is always to get you in front of as many users and search results that are relevant to your business.
ConversionMOXY Will Help You Navigate the SGE World Successfully
Do you now understand what is Google SGE? What about how to incorporate it into your business plans? We hope this blog was helpful for you, but we know it’s a complex topic. That is why we are only a phone call away and ready to answer all your questions. Give us a call at 800-849-5642 today to discuss your business and get answers to your questions.
You can also visit our website and click ‘Request a Quote’ to learn more about our pricing and service offerings.
We look forward to not only learning about your business, but partnering together to get you in all the search results you need to grow as a business!
Be sure to find and follow us on Facebook and Instagram for more search engine optimization tips, SGE and AI news, and marketing tips.