There’s rarely enough marketing budget to go around, and it’s important to spend those dollars appropriately. Before you buy pricey radio or TV ads or pound the pavement handing out fliers, stop and think. Can the customers you want find you on the first page of local Google results? If they’re on mobile devices, can […]
In the past two decades, search engines have become incredibly sophisticated. They are able to categorize and prioritize, but they still can’t understand web pages the way humans can. That is why SEO marketing is so important. It helps search engines understand what is on each page and how it will be helpful to searchers. […]
What is web presence – according to Wikipedia: a location on the WWW where a person or business has a representation. This includes having a website, blog, profile page, a page on a review site or a social media presence. Specific web addresses help distinguish each web presence from others. It has a slightly different […]
How much reach are your business’s Facebook ads getting? Is your pay-per-click advertising worth what you’re spending on it? What kind of SEO scores do your blog posts have? These questions can eat up a lot of your time and energy even if you’re pretty web-savvy. Would you rather focus on developing products and running […]
Businesses are constantly looking for ways to increase their brand recognition and set themselves apart from the competition. While there are numerous marketing strategies, in this day and age, there is nothing more effective than having a strong online presence. Websites play an essential role in promoting company growth and sales. However, there is a […]
Search engines are the nervous system of 21st-century commerce. For most consumers, if Google can’t find it, it might as well not exist — so search engine optimization is indispensable. A good SEO consultant can do wonders for maximizing your rankings, and thus your traffic and your conversions. But the keyword (if you’ll pardon the […]
Customers might hear about your business through a Google search, a friend’s recommendation, or a targeted ad. But no matter how they hear about you, their next stop is almost certainly going to be your website. So if you’re serious about growing your business and getting real results, custom website design is an essential investment. […]
If you are planning to promote your business and have done any online search for marketing tips, you have almost certainly run across these three letters: SEO. Even if you dug a little deeper to find out why it is mentioned so often and discovered what those letter stand for, that may not have cleared anything […]
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