Archives for: September 29th, 2020
		
		
		
			
															
	
					
				
			
						Today’s world is digital. Thanks to new technologies, how we shop has changed dramatically in the past few years. In order to run a competitive business, you must be online. However, simply having a website isn’t enough to break through today’s marketing noise. To resonate with consumers, you must have a web presence. One of […]
			
			Written by John Van Schaik on September 29, 2020
		 
	 
											
	
					
				
			
						When you need a new website, a traditional website design company may not be your best option. Sure, their graphic design team can put together some gorgeous visuals, but unless they have digital marketing experience, no one will see your new, expensive website. Having a beautiful website doesn’t matter if no one visits it. Your […]
			
			Written by John Van Schaik on September 15, 2020
		 
	 
											
	
					
				
			
						Whether you have an existing business or a new business, you need customers in order to survive. That’s obvious. How you get those customers is the focus of marketing. Very few companies can grow by word of mouth as news of their business drives clients to them. Most businesses will need to spend money on […]
			
			Written by John Van Schaik on September 1, 2020
		 
	 
											
	
					
				
			
						If you’ve attempted to optimize your website for search engines, you probably quickly realized that it isn’t easy. It can feel like Google and other major search engines change their rules every day. Actually, that’s not far from the truth. Search engines change their rules (otherwise known as the algorithm) regularly. It is often easier […]
			
			Written by John Van Schaik on August 25, 2020
		 
	 
											
	
					
				
			
						The internet has become an invaluable tool for consumers to research companies before making a purchase. With over 2 billion websites, customers expect to find your business online. If you don’t have a website, you could be losing customers. But website design isn’t as easy as those commercials make it look. You need an experienced […]
			
			Written by John Van Schaik on August 18, 2020
		 
	 
											
	
					
				
			
						By some estimates, there are over 1.5 billion websites on the internet. Consumers know and understand that they can tap into this wealth of knowledge to research products and companies. To survive in today’s business climate, you must have an online presence if you expect to compete. Perhaps you’re planning on creating a website or even […]
			
			Written by John Van Schaik on August 4, 2020
		 
	 
											
	
					
				
			
						People love their phones. So much so that they don’t go anywhere without them. Everywhere and anywhere you go, you see people looking at their phones. Over 97% of these are smartphones; mobile devices that let us connect to the internet and download apps. Savvy marketers can use our attachment to our phones to their […]
			
			Written by John Van Schaik on July 28, 2020
		 
	 
											
	
					
				
			
						Have you ever tried to grow a garden? If you neglect it for a time, weeds will soon overrun it. Maintaining your online presence is very similar to caring for a garden. Ignoring your SEO strategy can reduce your visibility and ranking in the search engines. Just like routinely pulling weeds, you need to regularly […]
			
			Written by John Van Schaik on July 17, 2020
		 
	 
											
	
					
				
			
						Obviously, owning or running a company comes with many tasks. From the inception of your business, these tasks grow on a seemingly daily basis. Whether you are in the beginning stages of creating your business or trying to maintain and grow an established company, you must have a plan in place to engage current customers […]
			
			Written by John Van Schaik on July 7, 2020
		 
	 
											
	
					
				
			
						When you have your own business, you know that you must spend some money on advertising. Basically, you want to let people know about your products or services. Before the advent of computers, this involved billboards, mailers, and magazine ads. With the explosion of the internet, advertising has changed. Now consumers can learn about companies […]
			
			Written by John Van Schaik on June 30, 2020