Category: Web Presence Management
If you’ve attempted to optimize your website for search engines, you probably quickly realized that it isn’t easy. It can feel like Google and other major search engines change their rules every day. Actually, that’s not far from the truth. Search engines change their rules (otherwise known as the algorithm) regularly. It is often easier […]
Written by John Van Schaik on August 25, 2020
By some estimates, there are over 1.5 billion websites on the internet. Consumers know and understand that they can tap into this wealth of knowledge to research products and companies. To survive in today’s business climate, you must have an online presence if you expect to compete. Perhaps you’re planning on creating a website or even […]
Written by John Van Schaik on August 4, 2020
Have you ever tried to grow a garden? If you neglect it for a time, weeds will soon overrun it. Maintaining your online presence is very similar to caring for a garden. Ignoring your SEO strategy can reduce your visibility and ranking in the search engines. Just like routinely pulling weeds, you need to regularly […]
Written by John Van Schaik on July 17, 2020
SEO is much more than just the buzzword of today. Everyone and anyone in digital marketing talks about it and writes about it. Some colleges and universities now offer classes to learn technical SEO. However, SEO isn’t static and is constantly changing. You need a digital marketing company that not only understands SEO but also […]
Written by John Van Schaik on June 20, 2020
In any type of business, there is jargon or technical language that industry experts use. Search engine optimization (SEO) is one such term used frequently when discussing websites. While there may be some different approaches to SEO, the best practices bring consumers to your website. There are millions of active websites and probably hundreds selling […]
Written by John Van Schaik on June 10, 2020
Scientists sowed the seeds for what would become the internet in 1969. At that time, a computer from UCLA was able to send a message to a computer at Stanford University. Today, the internet links vast amounts of information through websites and individual computers. If you own a business, most likely you have a website. However, […]
Written by John Van Schaik on May 18, 2020
All businesses can benefit enormously from a well-crafted website. With an online presence, you can sell goods directly from an e-commerce website. Perhaps you want to drive new customers to your brick and mortar store. Whatever your goal, a website can help achieve your objective. It’s estimated that there are 3.5 billion people who use […]
Written by John Van Schaik on April 27, 2020
In recent years, online purchasing has exploded in part due to retail giants like Amazon. The Census Bureau of the Department of Commerce puts online sales for the 4th quarter of 2019 at $158 billion. Additionally, many people use the internet to research a company before hiring them. Thus, any type of business can benefit […]
Written by John Van Schaik on April 13, 2020
Long past are the days when word of mouth and catchy signage were the best tactics to bring customers to your doorstep. While those two methods remain imperative, new ways to attract clients proliferate. Especially, this is true on the internet. If you’re not properly using the internet, you are missing chances to share your […]
Written by John Van Schaik on March 31, 2020
Small businesses and large businesses alike are quickly discovering the art of advertising online. At conversionMOXY, we use the word “art” purposefully. Strategies of online advertising reach beyond simple know-how. Since every company seems to wish to enter the game, they can’t compete with pure knowledge. There must be skill, and an imaginative approach and […]
Written by John Van Schaik on March 17, 2020